Page 197 - Aamir Rehman - Dubai & Co Global Strategies for Doing Business in the Gulf States-McGraw-Hill (2007)

Representative Clients Pepsi, IKEA, Hitachi Al Jazeera, Adidas GlaxoSmithKline, Nokia HSBC, Orascom Telecom, Gulf Air, Unilever, Volvo DHL, Etisalat, Philip Morris Kraft, Swatch, Dow Chemicals McDonald’s, Kingdom

OMN Nestle Holding

QTR

BHR

KWT

UAE HQ

KSA HQ

GCC Presence of Top 6 Global Marketing Firms 22

Subsidiary Impact BBDO TBWA Raad, Tequila Raad Grey Worldwide Middle East, Blu Grey JWT MEMAC Ogilvy, Ogilvy One Middle East Team/Y&R Horizon FCB Promoseven Network, Universal Media, LOWE

BBDO Worldwide TBWA Worldwide Grey Worldwide Ogilvy & Mather Y&R Advertising FCB Worldwide MCN

TABLE 6.3 Group Omnicom (USA) WPP Group JWT (UK) Interpublic (USA)
Firm

180