Page 196 - Aamir Rehman - Dubai & Co Global Strategies for Doing Business in the Gulf States-McGraw-Hill (2007)

KSA Representative Clients OMN QTR BHR KWT UAE Pepsi, IKEA, Hitachi HQ Al Jazeera, Adidas GlaxoSmithKline, Nokia HSBC, Orascom Telecom, Nestle Gulf Air, Unilever, Volvo DHL, Etisalat, Philip Morris HQ Kraft, Swatch, Dow Chemicals McDonald’s, Kingdom Holding

GCC Presence of Top 6 Global Marketing Firms 22

Subsidiary Impact BBDO TBWA Raad, Tequila Raad Grey Worldwide Middle East, Blu Grey JWT MEMAC Ogilvy, Ogilvy One Middle East Team/Y&R Horizon FCB Promoseven Network, Universal Media, LOWE

BBDO Worldwide TBWA Worldwide Grey Worldwide Ogilvy & Mather Y&R Advertising FCB Worldwide MCN

TABLE 6.3 Group Omnicom (USA) WPP Group JWT (UK) Interpublic (USA)
Firm

180