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Preface xv

Part 1 INTRODUCTION

Chapter 1 Chapter 2 Chapter 3
Introduction to Chapter 4
e-business and E-commerce E-business E-environment
e-commerce fundamentals infrastructure

Part 2 STRATEGY AND APPLICATIONS

Chapter 5 Chapter 6 Chapter 9
E-business Supply chain Chapter 7 Chapter 8 Customer
strategy management E-procurement E-marketing relationship
management

Part 3 IMPLEMENTATION

Chapter 12
Chapter 10 Chapter 11 Implementation
Change Analysis and
management and design
maintenance

Key
Sell-side e-commerce emphasis
E-business emphasis

Figure P.1 Structure of the book

Chapter 2: E-commerce fundamentals. Introduction to new business models and marketplace
structures enabled by electronic communications.
Chapter 3: E-business infrastructure. Background on the hardware, software and
telecommunications that need to be managed to achieve e-business.
Chapter 4: E-environment. Describes the macro-environment of an organization that presents
opportunities and constraints on strategy and implementation.

Part 2: Strategy and applications (Chapters 5–9)

In Part 2 of the book approaches to developing e-business strategy and applications are
reviewed for the organization as a whole (Chapter 5) and with an emphasis on buy-side
e-commerce (Chapters 6 and 7) and sell-side e-commerce (Chapters 7 and 8).
Chapter 5: E-business strategy. Approaches to developing e-business strategy. Differences
from traditional strategic approaches. Relation to IS strategy.
Chapter 6: Supply chain management. A supply chain perspective on strategy with examples
of how technology can be applied to increase supply chain and value chain efficiency.
Chapter 7: E-procurement. Evaluation of the benefits and practical issues of adopting
e-procurement.
Chapter 8: E-marketing. A sell-side e-commerce perspective to e-business, reviewing
differences in marketing required through digital media. Structured around developing an
e-marketing plan.
Chapter 9: Customer relationship management. Reviews marketing techniques that apply
e-commerce for acquiring and retaining customers.