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xvi Preface

Part 3: Implementation (Chapters 10–12)

Management of e-business implementation is described in Part 3 of the book in which we exam-
ine practical management issues involved with creating and maintaining e-business solutions.
Chapter 10: Change management. How to manage the organizational, human and technology
changes required in the move to e-business.
Chapter 11: Analysis and design. We discuss the main issues of analysis and design raised
by e-commerce systems that need to be discussed by managers and solutions providers.
Chapter 12: Implementation and maintenance. How should e-commerce systems be managed
and monitored once they are live?

Who should use this book?

Students

This book has been created as the main student text for undergraduate and postgraduate
students taking specialist courses or modules which cover e-business, e-commerce infor-
mation systems or e-marketing. The book is relevant to students who are:
undergraduates on business programmes which include modules on the use of the Internet
and e-commerce. This includes specialist degrees such as electronic business, electronic
commerce, Internet marketing and marketing or general business degrees such as business
studies, business administration and business management;
undergraduate project students who select this topic for final-year projects or dissertations
– this book is an excellent source of resources for these students;
undergraduates completing work placement involved with different aspects of e-business
such as managing an intranet or company web site;
postgraduate students on specialist masters degrees in electronic commerce, electronic business or
e-marketing and generic MBA, Certificate in Management, Diploma in Management Studies
which involve modules or electives for electronic commerce and digital marketing.

What does the book offer to lecturers teaching these courses?

The book is intended to be a comprehensive guide to all aspects of deploying e-business and
e-commerce within an organization. The book builds on existing theories and concepts
and questions the validity of these models in the light of the differences between the Internet
and other media. The book references the emerging body of literature specific to e-business,
e-commerce and e-marketing. As such, it can be used across several modules. Lecturers will
find the book has a good range of case studies, activities and exercises to support their teach-
ing. These activities assist in using the book for student-centred learning as part of directed
study. Web links given in the text and at the end of each chapter highlight key information
sources for particular topics.

Practitioners

There is also much of relevance in this book for the industry professional, including:
Senior managers and directors seeking to apply the right e-business and e-commerce
approaches to benefit their organization.
Information systems managers who are developing and implementing e-business and
e-commerce strategies.