Page 12 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice

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Contents xi

Data modelling 619 Creating static web content 686
Design for e-business 621 Software and services for web-site development
Architectural design of e-business systems 621 and testing 689
Focus on user-centred site design 623 Testing 694
Use-case analysis 627 The testing process 694
Designing the information architecture 634 Testing environments 695
Customer orientation 639 Changeover 695
Elements of site design 641 Database creation and data migration 696
Web accessibility 646 Deployment planning 697
Case Study 11.1 Dabs.com refines its web store 649 Content management and maintenance 697
Focus on security design for e-business 652 Frequency and scope of content updating 697
Managing computer viruses 658 Maintenance process and responsibilities 699
Controlling information service usage 660
Monitoring of electronic communications 660 Focus on measuring and improving performance of
E-mail management 665 e-business systems 703
Hacking 669 Principles of performance management and
Secure e-commerce transactions 671 improvement 704
Approaches to developing secure systems 671 Stage 1: Creating a performance management
Current approaches to e-commerce security 673 system 705
Reassuring the customer 674 Stage 2: Defining the performance metrics
Case Study 11.2 Building an e-business fortress 674 framework 706
Summary 675 Stage 3: Tools and techniques for collecting
Exercises 676 metrics and summarizing results 711
References 677 Budgeting 724
Further reading 679 Case Study 12.1 Learning from Amazon’s culture
Web links 679 of metrics 726
Summary 732
12 Implementation and maintenance 680 Exercises 732
Learning outcomes / Management issues 680 References 733
Links to other chapters 680 Further reading 734
Introduction 681 Web links 735
Real-world E-Business: Thomas Cook 682
Alternatives for acquiring e-business systems 684 Glossary 736
Development of web-based content and services 686 Index 754