Page 10 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice

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Contents ix

6 Supply chain management 330 Organizational risks 393
Learning outcomes / Management issues 330 Failure to achieve real cost reductions 393
Links to other chapters 330 Technology risks 394
Introduction 331 Implementing e-procurement 394
Problems of supply chain management 334 The growth in adoption of web-enabled
What is supply chain management? 335 e-procurement 396
Using technology to support supply chain Integrating company systems with supplier
management – an example 337 systems 397
A simple model of a supply chain 340 Focus on electronic B2B marketplaces 400
Case Study 6.1 Shell chemicals redefines its Case Study 7.2 Covisint – a typical history of a
customers’ supply chains 341 B2B marketplace? 403
What is logistics? 345 Types of marketplace 405
Push and pull supply chain models 347 The future of e-procurement? 407
Focus on the value chain 348 Summary 407
Restructuring the internal value chain 350 Exercises 408
The value stream 351 References 409
Value chain analysis 351 Further reading 410
Value networks 352 Web links 410
Towards the virtual organization 354
Options for restructuring the supply chain 356 8 E-marketing 412
Using e-business to restructure the supply chain 358 Learning outcomes / Management issues 412
Technology options and standards for supply Links to other chapters 412
chain management 359 Introduction 413
Adoption rates of e-business applications 360 Chapter structure 414
Case Study 6.2 Tesco develops a buy-side Real-world E-Business: Guess 415
e-commerce system for supply chain management 363 What is e-marketing? 416
IS-supported downstream supply chain Marketing defined 416
management 365 E-marketing defined 417
Outbound logistics management 365 Distinguishing between e-marketing, e-business
IS infrastructure for supply chain management 366 and e-commerce 417
Supply chain management implementation 368 E-marketing planning 418
Data standardization and exchange 368 Is a separate e-marketing plan required? 418
Human resources requirements of SCM 369 Situation analysis 420
The supply chain management strategy process 371 Demand analysis 421
Managing partnerships 372 Competitor analysis 425
Managing global distribution 374 Intermediary analysis 427
Case Study 6.3 RFID: keeping track starts its Internal marketing audit 428
move to a faster track 374 Objective setting 428
Summary 375 Case Study 8.1 The e-volution of easyJet’s online
revenue contribution
Exercises 376 Strategy 431
433
References 377 Market and product positioning 436
Further reading 379 Target market strategies 437
Web links 379
Focus on characteristics of new-media marketing
communications 443
7 E-procurement 380 Tactics 448
Learning outcomes / Management issues 380 Product 451
Links to other chapters 380 Case Study 8.2 Dell gets closer to its customers
Introduction 381 online 453
What is e-procurement? 381 Price 456
Understanding the procurement process 384 Place 460
Types of procurement 385 Promotion 462
Participants in online procurement 386 People, Process and Physical evidence 464
Drivers of e-procurement 387 Focus on online branding 464
Case Study 7.1 Cambridge Consultants reduce The importance of brand online 467
costs through e-procurement 388 Actions 469
Focus on estimating e-procurement cost 390 Control 470
The impact of cost savings on profitability 391 Case Study 8.3 The new Napster changes the
Risks and impacts of e-procurement 392 music marketing mix 471