Page 9 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice

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viii Contents

How does it work? Internet standards 136 Further reading 249
Networking standards 136 Web links 249
The HTTP protocol 138
Uniform resource locators (URLs) 139
Domain names 139 Part 2
Web presentation and data exchange standards 141
Audio and video standards 152 Strategy and applications 253
Focus on Internet governance 152
Managing e-business infrastructure 158 5 E-business strategy 255
Managing hardware and systems software Learning outcomes / Management issues 255
infrastructure 159 Links to other chapters 255
Managing Internet service and hosting providers 160 Introduction 256
Managing employee access to the Internet and Real-world E-Business: Standard Life 256
e-mail 165 What is e-business strategy? 259
Managing e-business applications infrastructure 165 The imperative for e-business strategy 261
Focus on web services, SaaS and service-oriented E-channel strategies 262
architecture (SOA) 168 Strategy process models for e-business 264
Benefits of web services or SaaS 168 Strategic analysis 269
Challenges of deploying SaaS 169 Resource and process analysis 269
Case Study 3.2 New architecture or just new Competitive environment analysis 276
hype? 174 Assessing competitive threats 276
EDI 176 Co-opetion 281
Focus on mobile commerce 177 Competitor analysis 281
Wireless Internet access standards 178 Strategic objectives 281
Wireless access devices 179 Defining vision and mission 282
Popularity of mobile applications 179 How can e-business create business value? 285
Summary 186 Case Study 5.1 Capital One creates value
Exercises 187 through e-business 286
References 188 Objective setting 287
Further reading 190 Case Study 5.2 Setting the Internet revenue
Web links 190 contribution at Sandvik Steel 292
Strategy definition 295
4 E-environment 192 Decision 1: E-business channel priorities 298
Learning outcomes / Management issues 192 Decision 2: Market and product development
Links to other chapters 192 strategies 300
Introduction 193 Decision 3: Positioning and differentiation
Real-world E-Business: GD Worldwide 196 strategies 303
Social and legal factors 198 Decision 4: Business, service and revenue models 306
Factors governing e-commerce service adoption 198 Decision 5: Marketplace restructuring 308
Privacy and trust in e-commerce 209 Decision 6: Supply-chain management capabilities 309
Other e-commerce legislation 222 Decision 7: Internal knowledge management
Environmental and green issues related to Internet capabilities 310
usage 227 Decision 8: Organizational resourcing and
Taxation 229 capabilities 310
Freedom-restrictive legislation 231 Strategy implementation 313
Economic and competitive factors 232 Failed e-business strategies 314
Focus on e-commerce and globalization 233 E-business strategy implementation success
Case Study 4.1 The implications of globalization factors for SMEs 315
for consumer attitudes 235 Case Study 5.3 Boo hoo – learning from the
The implications of e-commerce for international largest European dot-com failure 316
B2B trading 236 Focus on information systems strategy and
Political factors 238 e-business strategy 319
Internet governance 239 Elements of IS strategy 320
E-government 240 Investment appraisal 320
Technological innovation and technology assessment 241 Summary 324
Approaches to identifying emerging technology 244 Exercises 325
Summary 246 References 326
Exercises 246 Further reading 328
References 247 Web links 329