Page 6 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice

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Brief contents

Preface xiii
Guided tour xxiv
Author’s acknowledgements xxvi
Publishers acknowledgements xxvii

Part 1 Introduction 1

1 Introduction to e-business and e-commerce 3
2 E-commerce fundamentals 51
3 E-business infrastructure 103
4 E-environment 192

Part 2 Strategy and applications 253

5 E-business strategy 255
6 Supply chain management 330
7 E-procurement 380
8 E-marketing 412
9 Customer relationship management 481

Part 3 Implementation 559

10 Change management 560
11 Analysis and design 604

12 Implementation and maintenance 680
Glossary 736
Index 754