Page 1 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice

‘this book keeps getting better and better with every version. It is fast
becoming the de facto standard for e-business and e-commerce – for
both faculty and students.’
Ben Clegg, aston Business school

‘this text provides a strong strategic framework to help
students understand this fast-moving subject, as well as
a useful guide to practical analysis.’
mette Præst Knudsen, university of southern denmark E-BusinEss and

What approach to e-business strategy should you follow? how much do you need to E-CommErCE managEmEnt
invest in e-business? Which processes should be your priorities?

Written in an engaging and informative style, E-Business and E-Commerce Management explores these
questions, equipping you with the knowledge and skills to navigate today’s fast-paced world of continuous
technological development.
In this latest edition of his bestselling text, leading authority Dave Chaffey brings together the latest academic
thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and
supply chain management, E-Business and E-Commerce Management gives you the benefit of:
• A structured approach to planning, implementing, assessing and improving
e-business strategy for all types of organization. Fourth edition
• The latest on managing e-business security and cutting edge e-marketing
techniques such as social media and search engine optimization.
• Case studies of technology leaders such as Dell, Facebook and Google, E-BusinEss and
as well as start-ups and small businesses.
• Real-life interviews with professionals who describe their e-business strategies. Fourth

Whether you’re an undergraduate or postgraduate student studying e-business and e-commerce, or edition
a business manager, E-Business and E-Commerce Management is the essential text to help you keep E-CommErCE
pace with technology, strategy and implementation.
managEmEnt

dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business
courses at Warwick University and Cranfield School of Management. ChaffEy

Additional learning resources are online at Strategy, ImplementatIon and practIce
www.pearsoned.co.uk/chaffey

davE ChaffEy

An imprint of www.pearson-books.com

CVR_CHAFF9601_04_SE_CVR.indd 1 8/4/09 09:31:49