Page 8 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice

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Contents

Preface xiii Introduction 52
Guided tour xxiv Real-world E-Business: More Th>n 53
About the author xxvi The e-commerce environment 57
Author’s acknowledgements xxvii Strategic agility 57
Publisher’s acknowledgements xxvii Online marketplace analysis 59
Location of trading in the marketplace 67
The importance of multi-channel marketplace
Part 1 models 70
Different types of online intermediary 71
Introduction 1 Types of intermediaries 74
The importance of search engines 76
1 Introduction to e-business and e-commerce 3 Business models for e-commerce 77
Learning outcomes / Management issues 3 Revenue models 79
Links to other chapters 3 Online publisher and intermediary revenue models 80
Introduction 4 Focus on auction business models 86
Case Study 2.1 The impact of B2B reverse
The impact of the electronic communications on auctions 87
traditional businesses 6 Focus on Internet start-up companies 88
Real-world E-Business: HP.com 7 From ‘bricks and mortar’ to ‘clicks and mortar’ 88
What is the difference between e-commerce and Assessing e-businesses 89
e-business? 9 Valuing Internet start-ups 89
E-commerce defined 10 Case Study 2.2 lastminute.com – an international
E-business defined 13 dot-com survivor 91
Case Study 1.1 A short history of Facebook 17 The dot-com bubble bursts 93
Business or consumer models of e-commerce Why dot-coms failed 93
transactions 26 The impact of the dot-com phenomenon on
E-business opportunities 29 traditional organizations 95
Business adoption of digital technologies for Case Study 2.3 Zopa launches a new lending
e-commerce and e-business 30 model 95
Drivers of business Internet adoption 30 Summary 98
Case Study 1.2 North West Supplies extends its Exercises 99
reach online 33 References 100
E-business risks and barriers to business adoption 35 Further reading 101

Evaluating an organization’s e-business capabilities 36 Web links 101
Drivers of consumer Internet adoption 37
Barriers to consumer Internet adoption 39 3 E-business infrastructure 103
Management responses to e-commerce and Learning outcomes / Management issues 103
e-business 39 Links to other chapters 103
Part 1: Introduction 39 Introduction 104
Part 2: Strategy and applications 40 E-business infrastructure components 105
Part 3: Implementation 42 Real-world E-Business: Random House 107
Case Study 1.3 eBay – the world’s largest Internet technology 109
e-business 42 Hosting of web sites and e-business services 110
Summary 46 The Internet timeline 111
Exercises 46 Just how big is the Internet? 114
References 48 Case Study 3.1 Innovation at Google 115
Further reading 49 Intranets and extranets 116
Web links 49 Web technology 124
Internet-access software applications 128
Blogs and blogging 129
2 E-commerce fundamentals 51 Electronic mail or e-mail 131
Learning outcomes / Management issues 51 Feeds 132
Links to other chapters 51
Voice over IP (VoIP) 134