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xx Preface

Table A In-depth case studies in E-Business and E-Commerce Management, 4th edition

Chapter Case study

1 Introduction to e-business and 1.1 A short history of Facebook
e-commerce 1.2 North West Supplies extends its reach online
1.3 eBay – the world’s largest e-business

2 E-commerce fundamentals 2.1 The impact of B2B reverse auctions
2.2 Lastminute.com – an international dot-com survivor
2.3 Zopa launches a new lending model

3 E-business infrastructure 3.1 Innovation at Google
3.2 New architecture or just new hype?

4 E-environment 4.1 Next-generation broadband
4.2 The implications of globalization for consumer attitudes
4.3 How do industry analysts affect technology adoption?

5 E-business strategy 5.1 Capital One creates value through e-business
5.2 Setting the Internet revenue contribution at Sandvik Steel
5.3 Boo hoo – learning from the largest European dot-com failure

6 Supply chain management 6.1 Shell Chemicals redefines its customers’ supply chains
6.2 Tesco develops buy-side e-commerce system for supply chain
management
6.3 RFID: keeping track starts its move to a faster track

7 E-procurement 7.1 Cambridge Consultants reduce costs through e-procurement
7.2 Covisint – a typical history of a B2B marketplace?

8 E-marketing 8.1 The e-volution of easyJet’s online revenue contribution
8.2 Dell gets closer to its customers online
8.3 The new Napster changes the music marketing mix
management communications to support CRM
9 Customer relationship 9.1 Tesco.com increases product range and uses triggered

10 Change management 10.1 Smoothing the workflow through business process management
10.2 Sharing knowledge at the BBC using Internet technologies

11 Analysis and design 11.1 Dabs.com refines its web store
11.2 Building an e-business fortress

12 Implementation and maintenance 12.1 Learning from Amazon’s culture of metrics