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Preface xxiii

Table C The author’s timeline

1960
1963 Born Black and white television

1970

1976 Colour television
1980

1982 First used computer-programmed mainframe using
1985 BSc, Imperial College, London punched cards
1988 PhD, University of Leeds Wrote PhD on mainframe
1989 Project Manager in software house developing First used PC
GIS for marketing planning
1990

1991 Software Engineering Manager for company Sent first e-mail
producing packaged and bespoke engineering
software
1994 Project Manager for customer-facing financial Started using World Wide Web
services systems
1995 Senior Lecturer, Business Information Systems, First ordered book online
Derbyshire Business School, University of Derby
1997 Delivering CIM Internet Marketing seminars Built first web site
1998 Groupware, Workflow and Intranets published Mobile phone
1999 Business Information Systems published
2000

2000 Internet Marketing published Interactive digital TV
2000 MSc E-commerce course launched at Derby WAP phone
2003 Nominated by CIM as one of 50 ‘gurus’ to have
‘shaped the future of marketing’ along with Philip
Kotler and Michael Porter!
2004 Recognized by the Department of Trade and
Industry, NOP World and E-consultancy as one

of the ‘Top 100 people commended by the
industry as key influencers and drivers, who have
driven the development and growth of
e-commerce in the UK over the last ten years’
2005 Second edition of E-marketing Excellence Blogging and RSS on www.davechaffey.com
published
2006 Third edition of E-Business and E-Commerce Participating in social networks such as Facebook and
Management published Linked-In
2008 Econsultancy Managing Digital Channels Using Twitter to stay up-to-date with technology
research report published innovation

This timeline supports Activity 3.2. This considers the diffusion of technological innovation
at home and in the workplace. The author first started using a computer regularly when he
was 18, yet his 4-year-old daughter is already an Internet user. Readers can compare their
own adoption of computer technology at home and at work. How do you think the use of
the Internet and its successors for e-commerce and e-entertainment will change as succes-
sive generations become increasingly computer-literate?