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Author’s acknowledgements

The author would like to thank the team at Pearson Education in Harlow, in particular
Matthew Walker, Gabrielle Orcutt, Kelly Miller, Mary Lince, Michael Fitch and Brian Burge for
their help in the creation of this book. I would particularly like to thank the reviewers who
undertook detailed reviews for the second, third and fourth editions – these reviews have been
important in shaping the book: Magdy Abdel-Kader, University of Essex; Poul Andersen,
Aarhus Business School, Denmark; Michelle Bergadaa, University of Geneva, Switzerland;
Bruce Bowhill, University of Portsmouth; Yaw Busia, University of Middlesex; Hatem
El-Gohary, Bradford University; Janet French, Barking College; Andy Gravell, University of
Southampton; Ulf Hoglind, Örebro University, Sweden; Judith Jeffcoate, University
of Buckingham; Britt-Marie Johansson, University of Jönköping, Sweden; Matthias Klaes,
Keele University; Mette P. Knudsen, University of Southern Denmark; Tuula Mittila,
University of Tampere, Finland; Barry Quinn, University of Ulster; Gerry Rogers, EdExcel
Qualifications Leader; Chandres Tejura, University of North London; Ian Watson, University
of Northumbria; Steve Wood, Liverpool John Moores University.
Thanks also to these reviewers who were involved at earlier stages with this book: Fintan
Clear, Brunel University; Neil Doherty, Loughborough University; Jean-Noel Ezingeard,
Henley Management College; Dr Felicia Fai, University of Bath; Lisa Harris, Brunel University;
Sue Hartland, Gloucestershire Business School at Cheltenham and Gloucester College of
Higher Education; Mike Healy, University of Westminster; Eric van Heck, Rotterdam School
of Management, The Netherlands; Dipak Khakhar, Lund University, Sweden; Robert Proops,
University of Westminster; Professor Michael Quayle, University of Glamorgan; Richard Riley,
University of Central England; Gurmak Singh, University of Wolverhampton; John Twomey,
Brunel University; Gerry Urwin, Coventry University.

Publisher’s acknowledgements

We are grateful to the following for permission to reproduce copyright material:

Figures

Figures 1.2, 1.3, 1.4, 2.1, 3.7, 3.14, 4.12, 4.15, 5.19, 6.8a, 7.7, 8.7, 8.14, 8.18, 9.2 from Internet
Marketing : Strategy, Implementation and Practice, 2nd Edition, Financial Times Prentice Hall
(Chaffey, D., Meyer, R., Johnston, K. and Ellis-Chadwick, F. 2003) Copyright © 2003 Pearson
Education Ltd.; Figure 1.7 from Nova Spivack blog posting: How the WebOS evolves? 9 February
2007 http://novaspivack.typepad.com/nova_spivacks_weblog/2007/02/steps_towards_a.html,
reprinted with permission; Figure 1.12 from Business in the Information Age – International
Benchmarking Study 2002 (DTI 2002), Crown Copyright material is reproduced with permission
under the terms of the Click-Use License; Figure 1.14 from Individuals Accessing the
Internet–Report from the UK National Statistics Omnibus Survey, published online at
www.statistics.gov.uk (UK Statistics 2006), Crown Copyright material is reproduced with
permission under the terms of the Click-Use License; Figure 1.15 adapted from Structure is not
organisation, McKinsey Quarterly (Waterman, R.H., Peters, T.J. and Phillips, J.R. 1980), McKinsey
& Co., Inc.; Figure 3.5 from Netcraft web server survey, http://news.netcraft.com/archives/
web_server_survey.html, Courtesy of Netcraft and www.netcraft.com; Figure 3.17 adapted from