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About the author

Dave Chaffey BSc, PhD, FCIM, MIDM
Dave Chaffey (www.davechaffey.com) is an independent Internet marketing trainer and con-
sultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield
and Warwick Universities and the Institute of Direct Marketing, for which he is a tutor and
Senior Examiner for the Diploma in Digital Marketing. Author of several best-selling texts,
he has also written the in-depth Best Practice Guides to Managing Digital Channels, Paid
Search Marketing, Search Engine Optimisation (SEO) and Website design for Econsultancy
(www.econsultancy.com/reports) He also works as consultant in the cScape Customer
Engagement Unit (www.cscape.com). Dave has been recognised by the CIM as one of 50
marketing ‘gurus’ worldwide who have shaped the future of marketing. He is also proud to
have been recognised by the Department of Trade and Industry as one of the leading indi-
viduals who have provided input and influence on the development and growth of
e-commerce and the Internet in the UK over the last 10 years. Dave is an active blogger and
posts updates to help readers of this text at www.davechaffey.com/blog.