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Author’s acknowledgements xxxi

on pages 153–4 from Office of Communications report: The International Communications
Market 2007. Report published December 2007 at http://www.ofcom.org.uk/research/
cm/icmr07/overview/landscape/., © Ofcom Copyright 2007; Box 3.1 adapted from 12 ways
to use your intranet to cut your costs. Member briefing paper August 2008. Published by the
Intranet Benchmarking Forum www.ibforum.com, with permission from IBF; Box 3.3 from
blog by Matt Cutts, www.mattcutts.com/blog/seo-glossary-url-definitions/, with permission
from Matt Cutts; Interview on pages 196–8 from http://econsultancy.com/blog/1165-
interview-mark-clark-uk-md-of-gd-worldwide, reprinted with permission; Extract on pages
213–16 from Data Protection Act 1984, 1998 (DPA), Crown Copyright material is
reproduced with permission under the terms of the Click-Use License; Extract on pages
217–18 from Privacy and Electronic Communications Regulations (PECR) Act 2003, Crown
Copyright material is reproduced with permission under the terms of the Click-Use License;
Case Study 4.2 from http://www.hchlv.com/, reprinted with permission from The Futures
Company; Box 4.5 from Eric Goldman Technology and Marketing Law Blog. Rhino Sports,
Inc. v. Sport Court, Inc., 8 May 2007 blog.ericgoldman.org/archives/2007/05/broad_
matching.htm, with permission from Eric Goldman; Box 4.6 with permission from HSBC
Bank; Interview on pages 256–9 from http:/econsultancy.com/blog/1817-standard-life-s-
sharon-shaw-on-strategy-and-planning, reprinted with permission; Case Study 5.1 adapted
from Campaign of the month, Revolution (Rigby, E. 2005), Reproduced from Revolution
magazine with the permission of the copyright owner, Haymarket Business Publications
Limited.; Case Study 5.1 adapted from Company annual reports and an article in The
Banker 2003, reprinted by permission of Capital One Bank (Europe) plc; Case Study 5.2
from Econsultancy e-Business briefing, 2008, Arena Flowers’ Sam Barton on web design and
development, e-newsletter interview 12 March 2008, reprinted with permission; Case Study
7.1 from RS Components White Paper, www.rswww.com, Courtesy of RS Components Ltd.
© RS Components Ltd; Case Study 7.2 reprinted by permission of Compuware Corporation;
Interview on pages 415–16 from http://econsultancy.com/blog/1724-interview-steve-
nicholas-assistant-director-of-e-commerce-at-guess, reprinted with permission; Case Study
8.3 reprinted by permission of Napster LLC; Newspaper Headline on page 500 from “TV ads
‘a waste of money’”, The Guardian, 4 February 2003 (Cozens, C.), Copyright Guardian News
& Media Ltd 2003 ; Interview on pages 484–5 from http://econsultancy.com/blog/1552-
interview-warner-breaks-mat-finch-on-silver-surfers, reprinted with permission; Case Study
9.2 from blog posting, 9 September 2008, http://www.arenaflowers.com/blog/2008/09/09/
wiser-about-web-from-a-flowers-website-to-academic-text/#comment-4361, with
permission from Arena Flowers; Case Study 9.3 adapted from Product placement, New
Media Age, 12 May 2005 (Hargrave, S. 2005), www.nma.co.uk, with permission from NMA;

Case Study 10.2 from e-gineer.com blog by Nathan Wallace, www.e-gineer.com/v2/blog/
2007/08/our-intranet-wiki-case-study-of-wiki.htm, with permission from Nathan Wallace;
Interview on pages 606–8 from http://www.e-consultancy.com/news-blog/newsletter/
3722/arena-flowers-8217-sam-barton-on-web-design-and-development.html; Case Study
11.1 from case study developed by Agency.com available through the IAB (www.iabuk.net)
and presented at Engage 2007, with permission from Agency.com; Box 11.2 from
Econsultancy, 2007, e-business briefing interview. Bruce Tognazzini on Human-Computer
interaction. Interview published November. http://econsultany.com/blog/1862-q-a-bruce-
tognazzini-on-human-computer-interaction, reprinted with permission; Box 11.3 from
www.watsonhall.com, with permission from Watson Hall Ltd.; Box 12.2 from Search engine
ranking factors v2, 2 April 2007, www.seomoz.org/article/search-ranking-factors, reprinted
with permission from SEOmoz, Inc..

The Financial Times

Case Study 2.1 from A bid to save money for the government, The Financial Times, 29
January 2003 (Timmins, N.); Screenshot 2.2 from www.ft.com; Case Study 3.2 from New