Page 34 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice

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1 Introduction

Part

Part 1 introduces e-business and e-commerce and their relevance to
businesses and consumers. It clarifies e-business terms and
concepts such as online business, revenue and technology models by
reviewing alternative applications through activities and case studies.

1 Introduction to e-business and e-commerce p. 3

The impact of the electronic communications on traditional
businesses
What is the difference between e-commerce and e-business?
E-business opportunities
Business adoption of digital technologies for e-commerce and
e-business
E-business risks and barriers to business adoption
Management responses to e-commerce and e-business

2 E-commerce fundamentals p. 51

The e-commerce Focus on …
environment Auction business models
Location of trading in the Internet start-up companies
marketplace – the ‘dot-coms’
Business models for
e-commerce

3 E-business infrastructure p. 103

Internet technology The future of the Internet
Web technology infrastructure
Internet-access software Focus on …
applications Internet governance
How does it work? Web services, SaaS and
Internet standards service-oriented architecture
Managing e-business (SOA)
infrastructure Mobile commerce