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xxx Author’s acknowledgements

reprinted from New Marketing: Transforming the Corporate Future, M. McDonald and H.
Wilson, Copyright 2002, with permission from Elsevier; Table 2.4 adapted and reprinted by
permission of Harvard Business Review from table on pp. 2–3 from ‘The all-in-one-market’, by
Nunes, P., Kambil, A. and Wilson, D., in Harvard Business Review, May–June, 2000. Copyright
© 2000 by the Harvard Business School Publishing Corporation. All rights reserved; Table 3.2
adapted from Road map to the e-revolution, JOURNAL OF INFORMATIONS SYSTEM
MANAGEMENT by P. Kampas. Copyright 2000 by Taylor & Francis Informa UK Ltd—
Journals. Reproduced with permission of Taylor & Francis Informa UK Ltd—Journals in the
format Textbook via Copyright Clearance Center.; Table 3.5 from www.siteconfidence.co.uk,
reprinted with permission; Table 4.5 from CIFAS, 2008, CIFAS (Credit Industry Fraud
Association) Press Release: Figures emphasise the change in UK’s fraud landscape.
http://www.cifas.org.uk/default.asp?edit_id=839-57, Published by permission of CIFAS-the
UK’s Fraud Prevention Service; Table 7.3 adapted from Reducing the costs of goods sold: role
of complexity, design relationships, McKinsey Quarterly, Vol. 2, pp. 212-215 (Kluge, J. 1997),
www.mckinsey-quarterly.com, McKinsey & Co., Inc.; Table 7.7 adapted and reprinted by
permission of Harvard Business Review from table on p. 99 from ‘E-hubs: the new B2B
marketplaces,’ by Kaplan, S. and Sawhney, M., in Harvard Business Review, May–June 2000.
Copyright © 2000 by the Harvard Business School Publishing Corporation, All rights reserved;
Table 8.6 adapted from Michael De Kare-Silver, e-Shock 2000, published 1999, Palgrave
Macmillan, reproduced with permission of Palgrave Macmillan; Table 9.1 from Efficient
Frontier, www.efficientfrontier.com, reprinted with permission; Table 9.2 from Data from
Interactive Advertising Bureau, www.iab.net/xmos. XMOS is a registered trademark of the
IAB; Table 9.4 reprinted by permission of Harvard Business Review from information on
pp. 105–13 from ‘Your secret weapon on the web’, by Reicheld, F. and Schefter, P., in Harvard
Business Review, July–August 2000. Copyright © 2000 by the Harvard Business School
Publishing Corporation, All rights reserved; Table 10.6 adapted and reprinted by permission
of Harvard Business Review from table on p. 87 from ‘How risky is your company?’, by Simon,
R., in Harvard Business Review, May–June 1999. Copyright © 1999 by the Harvard Business
School Publishing Corporation, All rights reserved; Table 11.6 adapted from Internet Marketing,
John Wiley & Sons, Inc. (Hofacker, C.F. 2001); Table 11.8 from Department of Business,
Enterprise and Regulatory Reform Information Security Breaches Survey 2008, published at
http://www.pwc.co.uk/eng/publications/berr_information_security_breaches_survey_2008.html
(BERR 2008), Crown Copyright material is reproduced with permission under the terms of
the Click-Use License; Table 12.3 adapted from SOFTWARE TESTING: A CRAFTSMAN’S
APPROACH by P.C. Jorgensen. Copyright 1995 by Taylor & Francis Group LLC – Books.
Reproduced with permission of Taylor & Francis Group LLC – Books in the format Other

book via Copyright Clearance Center ; Table 12.5 from ABC Electronic, www.abce.org.uk,
ABC ELECTRONIC, reprinted with permission; Table 12.7 from Coremetrics monthly
metrics benchmark produced for UK retailers, July 2008, http://www.coremetrics.co.uk/
solutions/benchmarking.php, reprinted with permission.

Text

Interview on pages 7–9 from http://econsultancy.com/blog/1064-interview-ted-speroni-
director-emea-hp-com, reprinted with permission; Case Study 1.2 adapted from
eSuperbrands 2006, Your guide to some of the best brands on the Net, Superbrands Ltd.,
London and www.betfair.com, with permission from Betfair; Case Study 1.2 from North-
West Supplies Extends its Reach Online, written by Peter Davies, Ecommerce adviser,
Mentermon, www.mentermon.com, with permission from Peter Davies; Interview on pages
53–57 from http://econsultancy.com/blog/2653-q-a-more-than-s-roberto-hortal-munoz-on-
comparison-sites, reprinted with permission; Case Study 2.3 with thanks to
www.firebox.com; Interview on pages 107–9 from http://econsultancy.com/blog/2172-
random-house-s-ros-lawler-on-widgets-and-web-2-0, reprinted with permission; Extract