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Author’s acknowledgements xxix

Regents of the University of California; Figure 11.22 from Marshal Ltd., www.marshal.com,
reprinted by permission of Marshal Ltd.; Figure 11.23 from Department of Trade and Industry
Information Security Breaches Survey, 2006 (DTI 2006), Crown Copyright material is reproduced
with permission under the terms of the Click-Use License; Figure 12.1 Image from“The Art of
Agile Development”. Copyright (c) 2007 James Shore and Shane Warden. Used with permission
from O’Reilly Media, Inc.All rights reserved; Figure 12.8 was published in The Multichannel
Challenge, H. Wilson, Copyright Elsevier 2008; Figure 12.13 from Maxymiser Ltd, Multivariate
testing results reproduced by the kind permission of Maxymiser, www.maxymiser.com.

Screenshots

Screenshot 1.1 from Wayback Machine Archive, http://web.archive.org/web/ 19981111183552/
google.stanford.edu; Screenshot 1.5 from www.firstdirect.com, reprinted with permission;
Screenshot 1.6 from www.willitblend.com, reprinted with permission; Screenshot 1.9 from
www.betfair.com, reprinted with permission; Screenshot 1.11 from www.northwestsupplies.co.uk,
reprinted with permission; Screenshot 2.4 from http://trends.google.com/websites, reprinted by
permission of Google, Inc. Google™ search engine is a trademark of Google, Inc.; Screenshot
2.11 from www.metacritic.com, reprinted with permission; Screenshot 2.12 from https://
adwords.google.com/select/ KeywordToolExternal, reprinted by permission of Google, Inc.
Google Adwords™ is a trademark of Google, Inc.; Screenshot 2.14 from
www.milliondollarhomepage.com, reprinted with permission; Screenshot 2.16 from
www.e-consultancy.com, reprinted with permission; Screenshots 2.17, 8.13 from
www.firebox.com, with thanks to www.firebox.com; Screenshot 2.18 from www.zopa.com,
reprinted with permission; Screenshot 3.10 from http://econsultancy.com/blog, reprinted with
permission; Screenshot 3.11 from www.iGoogle.com, reprinted by permission of Google, Inc.
iGoogle™ is a trademark of Google, Inc.; Screenshot 3.20 from www.google.com/apps,
reprinted by permission of Google, Inc. Google™ search engine is a trademark of Google, Inc.;
Screenshot 3.21 from www.salesforce.com, reprinted with permission; Screenshot 3.22 from
www.giagia.co.uk/ ?cat=63, created by www.giagia.co.uk/?page_id=2 blog, Image courtesy of
Twentieth Century Fox Home Entertainment; Screenshot 3.23 from www.hypertag.com,
Reproduced by kind permission of Hypertag Limited; Screenshot 3.24 from http://mtld.mobi/
emulator.php, reprinted with permission; Screenshot 4.10 from www.hsbc.co.uk, reprinted with
permission; Screenshot 4.14 from www.innocentive.com, reprinted with permission; Screenshot
5.3 from www.britishairways.com, reprinted with permission; Screenshot 5.14 from
www.arenaflowers.com, reprinted with permission; Screenshot 6.4 from

®
www.bluesopesteelconnect.com, BlueScope Steel, www.bluescopesteelconnect.com ;
Screenshots 7.2, 7.5, 7.6, 7.9 from Tranmit plc website, www.tranmit.co.uk, reproduced by kind
permission of Tranmit plc; Screenshot 7.11 from covisint.com, reprinted by permission of
Compuware Corporation; Screenshot 7.12 from www.supply2.gov.uk, reprinted with
permission; Screenshot 9.9 from google.com, reprinted by permission of Google, Inc. Google™
search engine is a trademark of Google, Inc; Screenshot 9.16 from www.utalkmarketing.com,
The UK’s leading community website for client side marketers ; Screenshot 11.9 from
www.dulux.co.uk, Dulux is a trade mark of ICI © ICI; Screenshot 11.13 from www.rswww.com,
Screenshot of RS Components homepage supplied courtesy of RS Components
(http://rswww.com); Screenshot 11.18 from www.hsbc.com, with permission from HSBC
Holdings plc; Screenshot 12.11 from www.google.com/analytics/ reporting/visitors?id, reprinted
by permission of Google, Inc. Google Analytics™ is a trademark of Google, Inc.; Screenshot
12.12 from National Express website, reprinted with permission.

Tables

Table 2.1 from Hitwise Press Release : UK Internet visits to flower websites at highest ever peak
in February, London, 6 March 2008, reprinted with permission; Table 2.3 adapted and