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A01_CHAF9601_04_SE_FM.QXD:D01_CHAF7409_04_SE_C01.QXD 16/4/09 10:59 Page xxi

Preface xxi

Table B Module guide

Week Lecture topic Seminar or tutorial topics Notes
1. LI. Introduction to e-business and e-commerce Activity 1.1 Introduction Chapter 1
Case Study 1.1 NW Supplies Chapter 3
Case Study 1.2 eBay (technical
Debate 1.1 E-business vs IS introduction)

2. L2. E-commerce micro-environment Activity 2.1 Introduction Chapter 2
Case Study 2.2 Lastminute.com
Case Study 2.3 Zopa.com
Debate 2.1 Online intermediaries

3. L3. E-commerce macro-environment Activity 4.1 Introduction Chapters 3
Case Study 4.2 Globalization and 4
Debate 4.2 E-government

4. L4. E-business strategy: (a) Situation analysis and Activity 5.2 B2C/B2B analysis Chapter 5
objective setting Case Study 5.1 Capital One
Debate 5.1 E-business
responsibility

5. L5. E-business strategy: (b) Strategy and tactics Activity 5.4 B2C/B2B strategies Chapter 5
Case Study 5.2 Boo.com
Debate 5.2 Board-level
representation

6. L6. E-business applications: (a) Supply chain Activity 6.1 Introduction Chapter 6
management Case Study 6.1 Shell Chemical
Case Study 6.2 Tesco
Debate 6.1 Value chain

7. L7. E-business applications: (b) E-procurement Activity 7.1 Introduction Chapter 7
Case Study 7.1 Cambridge
Consultants
Case Study 7.2 Covisint
B2B exchanges
Debate 7.2

8. L8. E-business applications: (c) E-marketing Activity 8.2 Competitor Chapter 8
benchmarking
Case Study 8.1 easyJet
Case Study 8.2 The new Napster
Debate 8.1 E-marketing planning

9. L9. E-business applications: (d) E-CRM Activity 9.1 Introduction Chapter 9
Case Study 9.1 Tesco.com
Debate 9.1 Permission marketing