Page 359 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice

M05_CHAF9601_04_SE_C05.QXD:D01_CHAF7409_04_SE_C01.QXD 16/4/09 11:12 Page 326

326 Part 2 Strategy and applications

References

Aaker, D. and Joachimsthaler, E. (2000) Brand Leadership. Free Press, New York.
Ansoff, H. (1957) Strategies for diversification. Harvard Business Review, September–Octo-
ber, 113–24.
Arnott, D. and Bridgewater, S. (2002) Internet, interaction and implications for marketing.
Marketing Intelligence and Planning, 20(2), 86–95.
Atos Consulting (2008) Ebusiness maturity framework. Published 4 November at
www.maxx-online.nl/?p=273.
Banker (2003) Why does the CIO have so many hats? The Banker, 2 December. www.
thebanker.com/news/fullstory.php/aid/921/Why_does_the_CIO_have_so_manyhats_.
html?PHPSESSID=6127f5720bc3f4cb3bd386bf1f31087a.
Berthon, P., Lane, N., Pitt, L. and Watson, R. (1998) The World Wide Web as an industrial
marketing communications tool: models for the identification and assessment of oppor-
tunities, Journal of Marketing Management, 14, 691–704.
Brewer, J. (2008) Analytics Meets Targeting Meets CRM. Presentation to eMetrics Marketing
Optimization Summit. London, 20–21 May.
Brynjolfsson, E. (1993) The productivity paradox of information technology. Communications
of the ACM, 36(12), 67–77.
Brynjolfsson, E. and Hitt, L. (1998) Beyond the productivity paradox. Communications of the
ACM, 41(8), 49–55.
Carr, N. (2003) IT doesn’t matter. Harvard Business Review, May, 5–12.
Chaffey, D. and Wood, S. (2004) Business Information Management, Improving Performance
Using Information Systems. Financial Times Prentice Hall, Harlow.
Chaffey, D., Mayer, R., Johnston, K. and Ellis-Chadwick, F. (2009) Internet Marketing: Strat-
egy, Implementation and Practice, 4th edn. Financial Times Prentice Hall, Harlow.
Chaston, I. (2000) E-Marketing Strategy. McGraw-Hill, Maidenhead.
Damanpour, F. (2001) E-business, e-commerce, evolution: perspective and strategy. Manage-
rial Finance, 27(7), 16–33.
Daniel, E., Wilson, H., McDonald, M. and Ward, J. (2001) Marketing Strategy in the Digital
Age. Financial Times Prentice Hall, Harlow.
Deise, M., Nowikow, C., King, P. and Wright, A. (2000) Executive’s Guide to E-Business. From
Tactics to Strategy. Wiley, New York.
de Kare-Silver, M. (2000) EShock 2000. The Electronic Shopping Revolution: Strategies for

Retailers and Manufacturers. Macmillan, London.
der Zee, J. and de Jong, B. (1999) Alignment is not enough: integrating business and infor-
mation technology management with the balanced business scorecard. Journal of
Management Information Systems, 16(2), 137–57.
Doherty, N. and McAulay, L. (2002) Towards the formulation of a comprehensive frame-
work for the evaluation of investments in sell-side e-commerce. Evaluation and Program
Planning, 25, 159–65.
Durlacher (2000) Trends in the UK new economy. Durlacher Quarterly Internet Report,
November, pp. 1–12.
Econsultancy (2005) Managing an e-commerce team. Integrating digital marketing into your
organisation. 60-page report by Dave Chaffey. Available from www.econsultancy.com.
Econsultancy (2008a) Managing Digital Channels Research Report. Author: Dave Chaffey.
Available from www.econsultancy.com.
Econsultancy (2008b) E-business Briefing. Arena Flowers’ Sam Barton on web design and
development, E-newsletter interview, 12 March.
Financial Times (2003) Buried treasure. Article by Simon London. Financial Times,
10 December.
Guardian (2007) Beware when you compare Harriet Meyer, Friday 22 June, Guardian
http://money.guardian.co.uk/insurance_/story/0,,2108482,00.html.