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Further reading

Hackbarth, G. and Kettinger, W. (2000) Building an e-business strategy. Information Systems
Management, Summer, 78–93. An information systems perspective to e-business strategy.
Jelassi, T. and Enders, A. (2008) Strategies for e-Business. Creating Value through Electronic
and Mobile Commerce, 2nd edn. Financial Times Prentice Hall, Harlow. Provides a
roadmap for developing e-business strategy focusing on sell-side e-commerce, but
excluding communications strategy.
Johnson, G. and Scholes, K. (2006) Exploring Corporate Strategy. Text and Cases, 7th edn.
Financial Times Prentice Hall, Harlow. The classic text on business strategy development.
Porter, M. (2001) Strategy and the Internet. Harvard Business Review, March, 63–78. Michael
Porter defends his existing models in the new economy context.