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vi                                                           Preface
            theories and for instructional designers and educators who understand technologies
            and how to effectively integrate technology into learning and instruction. The field
            of educational technology is becoming part of major educational programs in
            institutions worldwide. The commercial training industry is large and still going
            through a period of rapid and sustained growth, based in large part on the inte-
            gration of advanced digital technologies.
              The needs and requirements of the various organizations, both educational and
            commercial, vary widely in terms of the knowledge and skills needed to implement
            educational technology solutions effectively. Further complexity comes from the fact
            that potential students of educational technology exist at different levels and in a
            variety of contexts; potential students come from a variety of backgrounds, ranging
            from education, computing, engineering, design, arts, the humanities, finance, and the
            natural sciences. Their interests and expectations vary as widely as their aspirations
            toward what kind of organizations they would like to serve after their studies. The aim
            of this book is to prepare students with the knowledge and skills to understand the
            organizational needs and requirements, and not only use and manage existing and
            emerging technologies effectively, to be able to apply associated pedagogies and
            instructional strategies appropriately and effectively, to evaluate and manage edu-
            cational technology solutions, and to foresee and prepare for future possibilities.
              This book is targeted toward readers who are interested in educational tech-
            nology and would like to understand educational technology from different per-
            spectives. Specifically, this book could be used as textbook for two types of
            undergraduate students: (a) those who are looking for careers in educational tech-
            nology, instructional design, or media and information systems, or may want to
            continue their studies in graduate programs in learning and instructional technology
            and (b) those who are interested in becoming teachers in K-12 settings or trainers in
            industry and who need a strong background in educational technology. This book
            will also act as a valuable resource in teacher education programs where the primary
            focus on mainstream education requires an authentic resource in instructional
            design and educational technology.
              Keeping in mind the varied needs of the organizations, employees, and potential
            students, this book adopts a competency-based approach to learning and assess-
            ment. The themes and topics take a multi-disciplinary approach and are aimed at
            preparing students for competent and innovative educational technology profes-
            sionals. The approach taken in this book aligns with the recommendations of the
            suggested curricula for advanced learning technologies developed by a task force
            of the Institution of Electrical and Electronics Engineers’ Technical Committee on
            Learning Technology led by Roger Hartley (with Kinshuk, Rob Koper, Toshio
            Okamoto, and Mike Spector) and published in 2010 (see http://www.ifets.info/
            journals/13_2/17.pdf).

            Beijing, China                                      Ronghuai Huang
            Denton, USA                                        J. Michael Spector
            Hangzhou, China                                        Junfeng Yang
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