Page 56 - Effective communication Skills by Dale King

only five out of the hundreds raised their hands. I thought for sure she would

change back to her original but nope. We were subjected to an hour of talk
about nothing we were interested in.

Change Will Grab Their Attention

Everyone notices change. You will notice when the air conditioner comes on
and when it cuts off but not in between when it’s running. You can use this to
grab your audience’s attention.

There are two types of changes Micro and Macro:

1. Micro Changes

a. Make the changes between subtopics clear like: “So that
is the problem we are trying to fix, let’s look now at
what some options are.” If someone has checked out
mentally, this will give them a cue as to check back in.

b. Present short videos

c. Pause before and after statements that are crucial

d. Change your delivery style by content. If you are stating
facts, use a deliberate tone and stand very still. If you
are telling a story, talk faster, move around, and get
chatty.

2. Macro Changes
a. Change up the visuals from flipcharts to slides and back

b. Make your audience move around like start off with the
sitting at a table them have them gather around charts

c. Change the place in the room where you are presenting
from like move to the back and then back to the front.
This makes sure the audience stays engaged.

d. Change your audience’s activities such as letting them
talk for some time about a question they might have

with someone sitting close to them and then back to
listening to you.

e. Change up the presenters