Page 61 - Effective communication Skills by Dale King

support your point.

Using a headline like: “We Can Dominate the Market” will get more

attention than: “Market Share.” It is better since it shows action. It is
brimming with emotional content and intellect. It captures their neck down
attention more than the sleepy phrase “Market Share.”

Don’t Read Your Slides

Don’t ever read from your slides or PowerPoint during your presentation, that
is if you use this sort of thing. The audience can see these and when you read

it to them, your presentation becomes boring and it insults their intelligence.
Talk about something different and let the slides do their job.

Be Present

Being on a stage of any type, whether it is in a huge ballroom, a small
meeting room, or a floor is profound. It brings your audience into neck down
attention. Ralph Waldo Emerson once said: “What you are speaks so loudly
that nobody can hear what you are saying.”

Listeners will interpret everything you do; they will read your stance, voice,
posture, inner rhythm, and face. Our minds will assign a moral intention to
physical cues that have just an inkling of emotional expression.

The problem lies in the fact that our minds do this in just a few seconds and
your speech is a lot longer than that. In addition, you might be nervous, not at
your best, so your technical skills at grabbing and holding onto your

audience’s attention might be the difference between failure and success.

Every presentation is going to have moments when your audience will have
to work just to grasp the material. When your audience finds your content
and you fascinating, your reputation and results will improve.