Page 186 - Effective Communication Skills Mastery Bible 4 Books in 1 Boxset by Tuhovsky, Ian
P. 186
metaprogram usually focus on their benefits as opposed to
people with the “others” metaprogram, which mainly pay
attention to what other people’s benefits will be.
This metaprogram is very easy to recognize. Asking people
what benefits are the most important to them, you’ll notice that
some people talk mainly about themselves or about other
people, their loved ones, for example. Someone focused on
“me” will say, “I want to be happy about it,” “I’m doing it for
myself,” or, “I need this.” Someone with “others”
metaprograms will say, “I want other people to like it,” “I care
about the opinion of my friends,” “My wife has to accept it,”
or maybe, “I won’t buy this product—I like it but I’m
concerned about the environment.”
Once you recognize which direction this person takes, use it
to talk about the benefits for that person or about the benefits
for people from their surroundings.
Recognition of metaprograms is very easy—you just need
to ask the right questions and carefully listen to the
answers. In most cases, these questions are not even
necessary, because usual conversations quickly reveal
particular patterns.
Remember that metaprograms are, after all, mainly about
generalizations. If you recognize particular metaprograms in
someone, it obviously doesn’t mean they will always behave
like this. Metaprograms may change over time, according to
different contexts. Therefore, be observant and flexible; do
not attach yourself to one metaprogram when you discover
that, for example, a person close to you is detail-oriented.
There might also be some individuals who are not completely

