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Models of Communication | 109

Message
(F = 2)

Message Receiver
Bits

Source

Figure 5.24
Becker’s Mosaic Model of Message Environments (1968)
Source: Pragmatics of Analoguing—Theory and Model Construction in
Communication, L.C. Hawles, 1975.

The model represents two processes—first, the ever increasing number
and variety of messages and their sources, and second the repetitiveness of
going through the same or similar transactions again and again. The mosaic
should be thought of as a changing cube through which the receiver is con-
stantly moving. Some of the cells are empty because at any point in time
some messages are not available from some source. Each vertical slice or
layer of the mosaic represents a particular message set. The cells represent
the messages. The receiver goes through cells of the mosaic in continuous
loops. The frequency of the loops varies; some people expose themselves
to the messages more frequently that others; some expose themselves to a
wider variety of messages than others. Becker’s model is conceptual land
function of the model is descriptive rather than explicative or simulative.
(L.C. Hawles 1975).

Andersch, Staats and Bostrom (Models of Communication) (1969)
Environmental or contextual factors are at the centre of the communication
models devised by Elizabeth G. Andersch, Lorin C. Staats and Robert N.
Bostrom. Like Branlund’s transactional model this one stresses the transactional
nature of the communication process, in which messages and their meanings
are structured and evaluated by the sender and subjected to reconstructing and

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