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Sending

Structures Evaluates

Source Transmits

Message
Response

Receiver

Reacts
Hears and
Evaluates reconstruc’s

Receiving

Figure 5.25
Andersch, Staats, and Bostrom (Models of Communication) (1969)
Source: Model devised by Elizabeth G., Andersch, Lorin C. Staats and Robert N. Bostrom
and presented in Communication in Everyday Use, 1969.

re-evaluation on the part of the receiver, all the while interacting with the factors
(or the stimuli) in the environment.
Branlund emphasizes the transferability of cues. Public cues can be trans-
formed into private ones. Private cues may be converted into public ones,
while environmental and behavioural cues may merge. In short the whole
process is one of transaction and few models have explored so impressively
the inner dynamics of this process as Branlund’s. Branlund illustrates a form
of one-way communication as a situation in which receivers are ‘expected
to listen and not talk back’. Such situations probably result from an overly
autocratic parent or teacher of boss.
This is not necessarily a one-way communication situation but reflects
the limited capability of decoding messages by the sender. The autocratic
boss in the factory probably also receives feedback responses if he were
to decode the efficiency reports, production quality reports, absenteeism,

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