Page 127 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

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Psychology and Communication

After reading this chapter, you will be familiar with:
• Models of impression formation
• Personality and communication
• Motivation and communication
• Values, beliefs, and attitudes
• Emotion and communication

COMMUNICATION: A CHAIN OF REACTIONS

Communication is the basis of all interactions. The body is an important
tool of communication. The psychology of communication includes different
stages of interaction in an individual such as:
(i) Absorption of external information: Absorption occurs through
sense organs when we simply absorb the sounds and colours, the
spoken elements, and all facts provided to us. Absorption is an
objective process.
(ii) Interpretation of the stimuli received: Interpretation involves analyz-
ing external stimuli as well as details such as expressions and fine verbal
and non verbal messages. Interpretation is a subjective process.
(iii) Reaction to the information: Reaction uses physical communication
such as speech, language, or expressions through facial and bodily
movements. Reactions are the result of a subjective and an objec-
tive process which takes place because when presented with certain
stimuli we all have a set of expected responses which are objective but
depend on how we interpret the situation subjectively. Reactions can
be imitative or it can be just the opposite as when someone tries to
look at you and you try to look away.

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