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              182    |    Chapter 8                                               ACE Pro India Pvt. Ltd.

                                  insights regarding how to handle the communication. In addition,
                                  those who help to formulate it usually give it active support.
                                v.   Beware of the overtones as well as the basic content of the message: the
                                  listener will be affected by not only what is said but also how it is said.
                                  Voice, tone, facial expression, and choice of language, all  influence the
                                  listener’s reaction to the communiqué.
                               vi.   When possible, convey useful information—people remember things
                                  that are beneficial to them. If the manager wants subordinates to read
                                  the message, he or she should phrase it so that it takes into consider-
                                  ation their interests and ends as well as the company’s.
                              vii.   Follow up on communication—the manager must solicit feedback in
                                  ascertaining whether the subordinate understands the communiqué,
                                  is willing to comply with it, and then takes appropriate action.
                              viii.   Communicate with the future as well as the present in mind: most
                                  communications  are  designed  to  meet  the  demands  of  the  cur-
                                  rent situation. However, they should be in accord with the long-
                                  term goals as well. For example, communiqués designed to improve
                                    performance or morale is valuable in handling present problems.
                                  Yet, they also serve a useful purpose in promoting long-run organi-
                                  zational efficiency.
                               ix.   Support  words  with  deeds:  when  managers  contradict  themselves
                                  by saving one thing and doing another, they undermine their own
                                  directives. For example, an executive who issues a notice reminding
                                  everyone to be in the building by 8.30 a.m., while he or she continues
                                  to show up at 9.15 a.m. should not expect anyone to take the notice
                                    seriously.  Subordinates  are  always  cognizant  of  such  managerial
                                  behaviour and quickly discount such directions.

                                x.   Be a good listener—by concentrating on the speaker’s explicit and
                                  implicit  meanings,  the  manager  can  obtain  a  much  better  under-
                                  standing of what is being said.



              SUMMAR Y

                               •   Communication  is  essential  for  the  psychological  survival  of  the
                                  human beings. It is the emotional sine qua non of human beings.

                               •   There are several barriers to effective communication such as criti-
                                  cizing,  labelling,  diagnosing,  ordering  etc.  These  barriers   function
                                  as  a  blockade  to  communication  which  results  in  problems  in
                                  communication.







       Bhatnagar_Chapter 08.indd   182                                                   2011-06-23   7:58:31 PM
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