Page 268 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar
P. 268
Project Name: Manual for Soft Skills
\\mtpdy01\Womat\Indesign\Bhatnagar-Manual for Soft skills\06-Pagination\06-A-Finals\06-AA-Appl\Bhatnagar_Chapter 10.indd
256 | Chapter 10 ACE Pro India Pvt. Ltd.
ii. in short forms to show that same letters (or numbers) in between have
been omitted
e.g., it’s = it is.
I’m = I am
the summer at ‘42 = the summer of 1942
iii. to indicate with an ‘s’ the plural of letter, a figure or an abbreviation.
e.g., mind your p’s and q’s, during the 1990’s.
Quotation Marks
Use quotation marks
i. to indicate that the words following or preceding form direct speech.
e.g., ‘Why did you come late?’, he asked.
She answered, ‘I was held up in the traffic’.
ii. to show that a certain expression is special.
e.g., ‘National security’ is quoted whenever cross-border terrorism gets
discussed.
iii. to indicate titles of literary works.
e.g., Keats’ ‘Ode to Autumn’
Italics
Use Italics
i. to show emphasis.
e.g., You are answerable; not I.
ii. to indicate titles of books, newspapers.
e.g., I read The Times daily
iii. to indicate non-English words.
e.g., The poor can now build a pukka house.
iv. to indicate your creatively concocted words, jargon et al.
e.g., Her in-between’s made the meeting lively.
CLASSROOM-ORIENTED WRITTEN COMMUNICATION
Now that we have looked at the basic factors underlying written communica-
tion and are aware of the necessary details regarding its mechanics, let us look at
how we can channelize this data towards writing that is academics-oriented.
Bhatnagar_Chapter 10.indd 256 2011-06-23 7:53:38 PM
Modified Date: Thu, Jun 23, 2011 06:50:37 PM Output Date: Thu, Jun 23, 2011 07:53:35 PM
TEMPLATE Page Number: PB