Page 437 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

Project Name: Manual for Soft Skills
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Glossary ACE Pro India Pvt. Ltd.

Analogue: An analogue is a relatively well-developed theory, frequently a theory from a
seemingly unrelated discipline or about unrelated substance, which is used to assist in the
development of a theory presently less-developed than the analogue.
Action language: Movements of the body, for example, the way one walks, runs, sits.
Attitude: The predisposition to respond for or against an object.
Axiom: An axiom in a formal theory is identical to a postulate or proposition.
Bandwidths: A network delivers only what will fit down its pipeline. The carrying-capacity,
or bandwidth, of different pipelines varies greatly. Telephone lines in most homes are twisted
copper wires with a narrow band width. Cable TV uses coaxial cable, a tube of conductors
that can carry a hundred times the load of a copper phone line. Long distance phone calls
pulse along fiber optic cables capable of carrying tens of thousands of times that of copper.
Satellite signals carry more than coaxial cable but less than fiber optics.
Bits: The definition of a bit is that amount of information necessary to reduce the number of
possible signal alternatives by one-half.
Body language: A form of non-verbal communication in which messages are communicated
by gesture, posture, spatial relations, and so forth; a popular term covering all aspects of non-
verbal communication.
Brainstorming: A technique for generating ideas among people.
Channel: The vehicle or medium through which signals are sent.
Code: A set of symbols used to translate a message from one form to another.
Cohesiveness: The property of togetherness. Applied to group communication situations,
it refers to the mutual attractiveness among a member’s measure of the extent to which
individual member of a group work together as group.
Communication gap: The inability to communicate on a meaningful level because of some
difference between the parties. For example, age, sex, political orientation, religion.
Communicology: The study of communication and particularly the subject concerned with
human communication.
Context of communication: The physical, psychological, social, and temporal environment
in which communication takes place.
Credibility: The degree to which a receiver perceives the speaker to be believable.
Decoder: That which takes message in one form (for e.g., sound waves) and translates it
into another code (for example, nerve impulses) from which meaning can be formulated. In
human communication the decoder is the auditory mechanism. In electronic communica-
tion the decoder, e.g., is the telephone, or ear piece.
Decoding: The process of extracting a message from a code, e.g., translating speech sounds
into nerve impulses.

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