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              42    |    Chapter 3                                                ACE Pro India Pvt. Ltd.

              THE FUNCTIONAL IMPORTANCE OF NONVERBAL COMMUNICATION

                            Nonverbal communication is important for a variety of reasons:
                               •   Nonverbal or verbal factors are the major determinants of meaning in
                                  the interpersonal context.
                               •   Feelings and emotions are more accurately exchanged by nonverbal
                                  rather than verbal means.
                               •   The nonverbal aspect of communication conveys meanings and inten-
                                  tions that are relatively free of deception, distortion, and confusion.
                               •   Nonverbal cues serve meta-communicative functions that are indis-
                                  pensable in attaining high quality communication.
                               •   Nonverbal cues represent a much more efficient means of communi-
                                  cation than verbal cues.
                               •   Nonverbal cues represent the most suitable vehicles for suggestion.
                                  We can communicate our true feelings and emotions by nonverbal
                                  means  accurately  and  frequently.  Messages  conveyed  non-verbally
                                  are often involuntary, or the result of reflex action.
                            There are several types of nonverbal communication. The most important
                            among these are kinesics—the movement of our bodies, like, smiling; proxemics
                            or the use of space; and our use of time (Ron Scollon and Suzanne Wong
                            Scollon 1995).



              Kinesics
                            Smiling  and  laughter  are  universal  actions  but  the  meanings  attached  to
                            them are different depending on the context. When two persons meet in
                            Europe, the first thing they might do is to shake hands as a matter of social
                              courtesy. For the same reasons, two people meeting in Asia would perhaps
                            hug each other or just bow their heads. If the meanings attached to these
                            nonverbal signs are not understood, the very same actions can lead to mis-
                            interpretation  and  the  whole  process  of  communication  would  collapse.
                            Kinesics can be divided into three major areas—prekinesics, microkinesics,
                            and social kinesics. Prekinesics is concerned with the physiological aspects
                            of bodily movements. Microkinesics is concerned with bodily emotions that
                            communi cate different meanings, while social kinesics is concerned with the
                            role and meaning of different bodily movements (DeVito 1978).
                                Paul Ekman and Wallace V. Friesen classified the body movements into
                            five types. This was done on the basis of the origins, functions, and coding of the
                            behaviour. They are emblems, illustrators, affect displays, regulators, and
                            adaptors.  Emblems  translate  words  or  phrases.  Illustrators  are  nonverbal







       Bhatnagar_Chapter 03.indd   42                                                    2011-06-23   7:51:16 PM
              Modified Date: Thu, Jun 23, 2011 06:24:00 PM             Output Date: Thu, Jun 23, 2011 07:51:15 PM
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