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              38    |    Chapter 3                                                ACE Pro India Pvt. Ltd.

                            Object Language
                            If  words  fail  in  communication  nonverbal  languages  become  important.
                            Photographs, paintings, material samples, or three dimensional models are
                            indispensable, for instance, to an appreciation of the distinctions between
                            temple  architectures  of  different  periods  of  the  Indian  history.  Object
                              language,  because  of  its  time-enduring  qualities,  plays  an  enormous  role
                            in archaeology, anthropology, and history. Tools and weapons were known
                            as early as the Stone Age, and the fact that material articles almost always
                            carry either implicit or explicit instructions with them makes it possible to
                              reconstruct events of prehistoric times, even though we lack knowledge of
                            the verbal language of a particular period.
                                Object  language  comprises  the  international  and  non-intentional
                              displays  of  tangible  things;  for  instance,  art  objects,  the  arrangement  of
                              flowers,  architectural  structures,  and  finally  the  human  body  and  what
                            clothes it. The choice of code will depend on the nature of  communication.
                            The  use  of  object  language  may  be  preferred  because  of  its  direct  and
                              immediate nature; for example, the presentation of flowers, or a person tying
                            a knot on the  handkerchief to remind himself of something. The arrange-
                            ment of the  physical environment also conveys information. The furniture
                            may be so arranged in a library so as to say to the reader ‘make yourself at
                            home’ or ‘come in if you must, but keep quiet’. Three dimensional models
                            are useful in the appreciation of architectural structures. Object language,
                            because of its enduring qualities, plays an important part in the transmission
                            of documents of our cultural heritage and deforms the subject matter of the
                            branches of knowledge such as archeology. Until the discovery of the first
                            written document, the only clues we had to the remote past were those that
                            survived in the form of objects (artifacts) and buildings.

                            Action Language
                            Action  language  is  transitory,  and  the  most  universal  king  of  language.
                            Among animals auditory and visual perception of movements tend to set in
                            motion other actions on the part of the perceiving animal. These actions may
                            in turn influence the animal which initiated the first signal. This is true of
                            human behaviour as well; for example, the deaf depend upon this phenom-
                            enon in the interpretation of lip-reading. Action language is the principal
                            way in which emotions are expressed; for example, a person slamming his
                            fist upon the table, friends hugging each other when meeting after a long
                            time, a person avoiding eye contact while lying, etc. Closely related to action
                            language are sign language and gestures. Every social group has developed
                            definite systems of communication in which particular words, signs, and
                            gestures have been assigned communicative significance so that it cuts across
                            verbal language barriers.






       Bhatnagar_Chapter 03.indd   38                                                    2011-06-23   7:51:16 PM
              Modified Date: Thu, Jun 23, 2011 06:24:00 PM             Output Date: Thu, Jun 23, 2011 07:51:15 PM
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