Page 48 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

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Channels of Communication

After reading this chapter, you will be familiar with:
• Various channels of communication
• The importance of and reliance on communication
• Various processes of communication
• Differences between verbal, nonverbal, and meta-communication
• Your own communication style

CHANNELS OF COMMUNICATION

Source conveys messages through the channel to the receiver. Channels are
vehicles that carry messages from one point to the other. Communication
that the channels convey is either interpersonal within a group or mass
media. In an interpersonal and group communication an individual becomes
the channel. Newspapers, magazines, films, radio, television, and such other
things which address a wide range of audience are mass media channels.
Depending upon the development of technology, communication
process can be divided into different periods. Before the invention of electricity
communication was based on primitive methods. With the invention of
electricity, methods of communication attained incredible speed. In the
electronic communication, messages began to be carried out or transferred
with the speed of light. It is hard to imagine if further advances in commu-
nication technology are possible at all.
Here are the details of communication in different periods. Communication
is also studied from the stand point of the smallest unit i.e., one to one
communication, as well as from the stand point of mass media.

Channel Attributes

Depending on the effectiveness and efficiency as well as the nature of the
communication, channels are also divided. These are:

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