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                                                        Evolution and Theories of Communication    |    67

                            extend forward into the distant future as long as humans, who talk, laugh,
                            and cry are people of this planet. The childhood games that we played have
                            been passed on to us down the generations, and will live on without the aid
                            of literacy and reading. The artist Bruegel has preserved a vignette of the
                            childhood games for posterity through his well-known painting. From the
                            earliest times most communications have been by word of mouth, including
                            the Indian scriptures. If this chain of communication is broken, the pas-
                            sage of time will dilute traditions and cultures, and unless these are retrieved
                            through artifacts and excavations and symbolic structures, they will be lost.
                                On the other hand, the reach of oral communication in space is lim-
                            ited by distance reached by human voice. In ancient Persia important news
                            was transmitted at the rate of fifty miles a day. As late as the beginning of
                            the nineteenth century diplomatic bags from London to Washington took
                            60 days. The invention of telegraphy changed all this drastically. The tech-
                            nology of information transmission was advanced through the transistor
                            and the computer by leaps and bounds. Man today has overcome the natu-
                            ral messages for later retrieval. Man has at once removed the dilution of
                            the messages by the mere passage of time. By speeding up the transmission
                            of messages man has effectively reduced the time gap between the actual
                              happenings and the news transmission. In live transmission the raw event
                            is  witnessed through its images the same instant. By bridging any spatial
                            gap man has effectively crunched the distances between the event and the
                              spectator, the communicator and his audience, the creative artist and his
                            patrons, the scholars and their material to be examined, the physician and
                            his patent, and the tutor and the taught.


              Written Communication
                            Indians knew the art of writing as early as 2500 BC. Their earliest decipher-
                            able records do not go beyond the 3rd century BC.  Ashoka’s edicts were
                            scattered all over the country except the down south—and were scattered
                            even in Afghanistan. The Vedic literature is considered to be the oldest in
                            India—1500 BC, but the earliest manuscripts were not older than the 10th
                            century AD. The Vedas were something that has been heard. In the writ-
                            ten forms of communication the earliest period witnessed the prevalence
                            of the Vedic style (shlokas) in law books, epics and Puranas. The two epics,
                            Ramayana and Mahabharata were similar in this aspect.


              Inscriptions

                            A record carved in stone and set in a public place had the advantage over
                            the spoken word. The spoken word is a means of communication only to
                            those present at a given occasion. The tree inscription declared its message






       Bhatnagar_Chapter 04.indd   67                                                    2011-06-23   7:52:10 PM
             Modified Date: Thu, Jun 23, 2011 06:32:16 PM             Output Date: Thu, Jun 23, 2011 07:52:09 PM
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