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104 Chapter 4
4. If the software team and Martha had been more cul- and you had seen the entire interview disintegrating,
turally tuned in, how might they have bridged their is there anything you could have said or done to
initial ethnocentric reactions? If you had been save it?
either Martha or one of the members of the team,
KEY TERMS
Test your knowledge of these key terms in this chapter. Definitions can be found in the Glossary.
Co- culture Gender Mindful communication
Collectivist culture High- context communication Power distance
Culture Individualistic culture Sex
Deep diversity Intercultural communication Uncertainty avoidance
Ethnocentric Intracultural communication
Femininity (as applied to Low- context communication
culture) Masculinity (as applied to culture)
BIBLIOGRAPHY
Allen, Brenda J. Difference Matters: Communicating Payne, Ruby K. A Framework for Understanding Poverty,
Social Identity. Long Grove, IL: Waveland Press, new revised edition. Highlands, TX: aha! Process,
2004. Inc., 2001, especially Chapters 1 through 4.
Hicks, Rick, and Kathy Hicks. Boomers, X- ers, and Other Porter, Richard E., and Larry A. Samovar.
Strangers: Understanding the Generational Differences “Communication in the Multicultural Group.”
that Divide Us. Wheaton, IL: Tyndale, 1999. In Small Group Communication: A Reader, 6th ed.,
Lustig, Myron W., and Laura L. Cassotta, “Comparing Robert S. Cathcart and Larry A. Samovar, eds.
Group Communication across Cultures: Leadership, Dubuque, IA: Wm. C. Brown, 1992, 382– 92.
Conformity, and Discussion Processes.” In Small Jana, Tiffany and Matthew Freeman. Overcoming
Group Communication: A Reader, 6th ed., Robert Bias: Building Authentic Relationships Across
S. Cathcart and Larry A. Samovar, eds. Dubuque, IA: Differences. Oakland, CA: Berrett- Koehler,
Wm. C. Brown, 1992, 393– 404. 2016.
Lustig, Myron W., and Jolene Koester, eds. Among Us:
Essays on Identity, Belonging, and Intercultural
Competence. New York: Longman, 2000.
NOTES
1. Lerman, Robert I., and Stefanie R. Schmidt, “An 2. Brenda J. Allen, Difference Matters: Communicating
Overview of Economic, Social, and Demographic Social Identity (Long Grove, IL: Waveland Press,
Trends Affecting the U.S. Labor Market,” United 2004): 5.
States Department of Labor, accessed May 25, 3. William B. Johnston and Arnold E. Packer,
2017, https://www.dol.gov/dol/aboutdol/history/ Workforce 2000: Work and Workers for the
herman/reports/futurework/conference/trends/ 21st Century (Indianapolis, IN: Hudson Institute,
trendsI.htm. 1987).
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