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104                 Chapter 4

                4.  If the software team and Martha had been more cul-  and you had seen the entire interview disintegrating,
                   turally tuned in, how might they have bridged their   is there anything you could have said or done to
                   initial ethnocentric reactions? If you had been   save it?
                   either Martha or one of the members of the team,




               KEY TERMS

               Test your knowledge of these key terms in this chapter. Definitions can be found in the Glossary.
               Co- culture                   Gender                        Mindful communication
               Collectivist culture          High- context communication   Power distance
               Culture                       Individualistic culture       Sex
               Deep diversity                Intercultural communication   Uncertainty avoidance
               Ethnocentric                  Intracultural communication
               Femininity (as applied to     Low- context communication
                  culture)                   Masculinity (as applied to culture)



               BIBLIOGRAPHY


               Allen, Brenda J. Difference Matters: Communicating   Payne, Ruby K. A Framework for Understanding Poverty,
                  Social Identity. Long Grove, IL: Waveland Press,   new revised edition. Highlands, TX: aha! Process,
                  2004.                                        Inc., 2001, especially Chapters 1 through 4.
               Hicks, Rick, and Kathy Hicks. Boomers, X- ers, and Other   Porter, Richard E., and Larry A. Samovar.
                  Strangers: Understanding the Generational Differences   “Communication in the Multicultural Group.”
                  that Divide Us. Wheaton, IL: Tyndale, 1999.  In Small Group Communication: A Reader, 6th ed.,
               Lustig, Myron W., and Laura L. Cassotta, “Comparing   Robert S. Cathcart and Larry A. Samovar, eds.
                  Group Communication across Cultures: Leadership,   Dubuque, IA: Wm. C. Brown, 1992, 382– 92.
                  Conformity, and Discussion Processes.” In Small   Jana, Tiffany and Matthew Freeman. Overcoming
                  Group Communication: A Reader, 6th ed., Robert   Bias: Building Authentic Relationships Across
                  S. Cathcart and Larry A. Samovar, eds. Dubuque, IA:   Differences. Oakland, CA: Berrett- Koehler,
                  Wm. C. Brown, 1992, 393– 404.                2016.
               Lustig, Myron W., and Jolene Koester, eds. Among Us:
                  Essays on Identity, Belonging, and Intercultural
                  Competence. New York: Longman, 2000.



               NOTES


                 1.  Lerman, Robert I., and Stefanie R. Schmidt, “An     2.  Brenda J. Allen, Difference Matters: Communicating
                   Overview of Economic, Social, and Demographic   Social Identity (Long Grove, IL: Waveland Press,
                   Trends Affecting the U.S. Labor Market,” United   2004): 5.
                   States Department of Labor, accessed May 25,     3.  William B. Johnston and Arnold E. Packer,
                   2017, https://www.dol.gov/dol/aboutdol/history/  Workforce 2000: Work and Workers for the
                   herman/reports/futurework/conference/trends/  21st Century (Indianapolis, IN: Hudson Institute,
                   trendsI.htm.                                  1987).







          gal37018_ch04_075_108.indd   104                                                              3/28/18   12:35 PM
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