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                                                                                                          Costs


                   that causes cost to change.) Strictly speaking, vari-  In decision making, the cost concepts above often get
                   able costs are zero when the activity level is zero.  further refined, as follows.
                   Careful writers use the term “semivariable costs” to
                   mean costs that increase strictly linearly with activity  • Incremental cost;  marginal cost; differential cost;
                   but have a positive value at zero activity level. Roy-  avoidable cost. The firm will incur (save) incremental
                   alty fees of 2 percent of sales are variable; royalty  costs if it carries out (or stops) a project. These four
                                                                    terms tend to have the same meaning, except that
                   fees of $1,000 per year plus 2 percent of sales are  the economist restricts the term “marginal cost” to
                   semivariable.
                                                                    the cost of producing one more unit. Thus the next
                 • Fixed cost. A cost that does not change as activity  unit has a marginal cost; the next week’s output has
                   levels change, at least for some time period. In the  an incremental cost. If a firm produces and sells a
                   long run, all costs can vary.                    new product, the related new costs would properly
                                                                    be called “incremental,” not marginal. If a factory is
                   In accounting for the costs of product or services or
                                                                    closed, the costs saved are incremental, not mar-
                segments of a business, accountants sometimes desegre-
                                                                    ginal.
                gate total costs into those that benefit a specific product
                                                                  • Unavoidable cost;  inescapable cost;  sunk cost.
                and those that benefit all products jointly produced.
                                                                    Unavoidable costs will occur whether the decision is
                 • Traceable cost; direct cost. A cost the firm can identify  made to go ahead or not, because the firm has
                   with a specific product, such as the cost of a com-  already spent, or committed to spend, the cash. Not
                   puter chip installed in a given personal computer, or  all unavoidable costs are book costs; consider a
                   with some activity.                              salary promised, but not yet earned, that the firm
                                                                    will pay if it makes a no-go decision. Sunk costs are
                 • Common cost;  joint cost; indirect cost. A cost incurred
                                                                    past costs that current and future decisions cannot
                   to benefit more than one product or activity, such as
                                                                    affect and, hence, are irrelevant for decision making
                   the cost of rent of a factory building in which the
                                                                    (aside from income tax effects). For example, the
                   firm makes several different kinds of personal com-
                                                                    acquisition cost of machinery is irrelevant to a deci-
                   puters or the cost of a steer from which the firm
                                                                    sion of whether to scrap the machinery. In making
                   manufactures leather and hamburger. Some restrict
                                                                    such a decision, one should consider only the sacri-
                   the term common cost to situations such as the first,
                                                                    fice of continuing to own it and the cost of, say, the
                   where the firm chooses to produce products
                                                                    electricity to run the machine, both incremental
                   together, while restricting “joint costs” to situations,  costs. Sunk costs become relevant for decision mak-
                   such as the second, where the firm must incur the  ing when the analysis requires taking income taxes
                   cost simultaneously. The major problem in cost   (gain or loss on disposal of asset) into account, since
                   accounting is allocation of common and joint costs  the cash payment for income taxes depends on the
                   to individual products. Managers and regulators  tax basis of the asset. Avoid using the ambiguous
                   (e.g., the Securities and Exchange Commission and  term “sunk costs.” Consider, for example, a machine
                   the IRS) often insist on such allocations, while  costing $100,000 with current salvage value of
                   economists and some accountants recognize that   $20,000. Some would say that $100,000 is sunk;
                   such allocations do not aid decision making.     others would say that only $80,000 is sunk. Those
                                                                    who say $100,000 have in mind a gross cost, while
                   Virtually all costs recorded by accountants require a
                                                                    those who say $80,000 have in mind a net cost—
                cash outlay at some time. Analysts sometimes need to dis-
                                                                    original amount reduced by current opportunity
                tinguish between costs associated with current or future
                                                                    cost.
                cash expenditures and those where the expenditure
                already occurred.                                   In deciding which employees to reward, management
                                                                 often cares about desegregating actual costs into those that
                 • Out-of-pocket cost; outlay cost;  cash cost. An item  are controllable and those not controllable by a given
                   requiring a current or future cash expenditure.  employee or division. All costs can be affected by someone
                 • Book cost;  sunk cost. A cost incurrence where the  in the firm; those who design incentive schemes attempt
                   cash expenditure has already occurred, such as the  to hold a person responsible for a cost only if that person
                   cost of depreciation for a machine purchased several  can influence the amount of the cost.
                   years ago. (In accounting, depreciation is an alloca-  A firm incurs costs because it perceives that it will
                   tion of a previous expenditure, while in economics  realize benefits. Careful usage of cost terms distinguishes
                   depreciation represents a decline in current value.)  between incurrences where the firm will enjoy the benefits


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