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             Costs


             in the future from those where the firm has already  calculate the cost of owners’ equity capital, for vari-
             enjoyed the benefits. Accounting distinguishes costs that  ous purposes; these are imputed costs. Opportunity
             have future benefits by calling them assets and contrasting  costs are imputed costs and are relevant for decision
             them with costs whose benefits the firm has already con-  making.
             sumed, by calling them  expenses. Other pairs of terms  • Average cost versus marginal cost. This is the eco-
             involving this distinction are unexpired cost versus expired
                                                                 nomic distinction equivalent to fully absorbed cost
             cost and product cost versus period cost.
                                                                 of product and variable cost of product. Average
                Economists, managers, and regulators make further
                                                                 cost is total cost divided by number of units. Mar-
             distinctions between cost concepts, as follows.
                                                                 ginal cost is the cost to produce the next unit (or
              • Fully absorbed cost versus variable cost. Fully  the last unit).
                absorbed costs refer to costs where the firm has allo-  • Differential cost versus variable cost. Whether a cost
                cated fixed manufacturing costs to products pro-  changes or remains fixed depends on the activity
                duced or divisions within the firm as required by  basis being considered. Typically, but not invariably,
                generally accepted accounting principles. Variable  analysts term costs as variable, or fixed, with respect
                costs, in contrast, may be more relevant for making  to an activity basis such as changes in production
                decisions, such as in setting prices or deciding  levels. Typically, but not invariably, analysts term
                whether a firm has priced below cost for antitrust
                                                                 costs as incremental, or not, with respect to an activ-
                purposes.
                                                                 ity basis, such as the undertaking of some new ven-
              • Fully absorbed cost versus full cost. In full costing, the  ture. Consider the decision to undertake the
                analysis allocates all costs, manufacturing costs as  production of food processors, rather than food
                well as central corporate expenses (including financ-  blenders, which the manufacturer has been making.
                ing expenses), to products or to divisions. In full  To produce processors requires the acquisition of a
                absorption costing, the firm allocates only manufac-  new machine tool. The cost of the new machine
                turing costs to product. Only in full costing will rev-  tool is incremental with respect to a decision to pro-
                enues, expenses, and income summed over all
                                                                 duce food processors instead of food blenders, but,
                products or divisions equal corporate revenues,  once acquired, becomes a fixed cost of producing
                expenses, and income.
                                                                 food processors. Consider a firm that will incur
              • Opportunity cost versus outlay cost. Opportunity cost  costs of direct labor for the production of food
                refers to the economic benefit forgone by using a  processors or food blenders, whichever the firm pro-
                resource for one purpose rather than another. If the  duces. Assume the firm cannot produce both. Such
                firm can sell a machine for $200,000, then the   labor is variable with respect to production meas-
                opportunity cost of using that machine in opera-  ured in units, but not incremental with respect to
                tions is $200,000 independent of its outlay cost or  the decision to produce processors rather than
                its book cost or its historical cost.            blenders. This distinction often blurs in practice, so
              • Future cost versus past cost. Effective decision making  a careful understanding of the activity basis being
                analyzes only present and future outlay costs, or out-  considered is necessary for understanding of the
                of-pocket costs. Optimal decisions result from using  concepts being used in a particular application.
                future costs, whereas financial reporting uses past
                costs.                                           Analysis of operating and manufacturing activities
                                                              uses the following subdivisions of fixed (historical) costs.
              • Short-run cost versus long-run cost. For a given con-  Fixed costs have the following components:
                figuration of plant and equipment, short-run costs
                vary as output varies. The firm can incur long-run
                costs to change that configuration. This pair of     Fixed     =      capacity  +  programmed
                                                                     costs             costs        costs
                terms is the economist’s analogy of the accounting
                pair, above, variable and fixed costs. The analogy is
                inexact because some short-run costs are fixed, such
                                                                semifixed  fixed  standby  enabling
                as property taxes on the factory.                costs  +  portions  costs  costs
              • Imputed cost versus book cost. Imputed costs do not      of semi-
                                                                         variable
                appear in the historical cost accounting records for      costs
                financial reporting. The actual cost incurred is  "pure"
                                                                 fixed
                recorder and is called a book cost. Some regulators  costs


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