Page 275 - Encyclopedia of Business and Finance

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Environmental Marketing

able for advice, such as the Small Business Administration project from product development through man-
and the Internal Revenue Service. ufacturing and general availability. GSO is a full
The Internet provides information from a variety of service certified public accounting firm with
people and organizations. Although the Internet is a valu- offices in San Jose, Los Angeles, and Washington,
able resource, the information available on it is not D.C. By 1999, GSO was one of the fastest-grow-
screened for accuracy. Relevant Web sites can be located ing professional firms headquartered in Silicon
by use of search engines that pinpoint specification on cat- Valley. GSO is 100 percent minority owned.
egories and topics.
SEE ALSO Factors of Production; Sole Proprietorship
Although it is important that the entrepreneur seeks
advice throughout the planning and operation of a busi-
ness, the ultimate decision maker on matters related to the BIBLIOGRAPHY
business is the entrepreneur. Ely, Vivien K., Berns, Robert G., Lynch, Richard L., and Popo,
Debbi (1993). Entrepreneurship. New York:
Glencoe/McGraw-Hill.
SUCCESSFUL ENTREPRENEURS
Entrepreneur Magazine, Entrepreneur Media, Inc., 2445 McCabe
Successful entrepreneurs can be found in just about every Way, Ste. 400, Irvine, CA 92614.
community in the country. From small businesses
Kent, Calvin A., ed. (1990). Entrepreneurship Education Current
employing only a few persons to megabusinesses employ- Developments, Future Directions. New York: Quorum Books.
ing thousands, successful entrepreneurs abound. The fol-
Inc. 375 Lexington Ave., New York, NY 10017.
lowing successful entrepreneurs represent a few of those at
Longenecker, Justin G., Moore, Carlos W., and Petty, J. William
the high end of success as measured by wealth: (2003). Small Business Management: An Entrepreneurial
Emphasis. Mason, OH: Thomson/South-Western.
William (Bill) H. Gates is the co-founder, chairman,
Mary Kay, Inc. (2005). Retrieved October 18, 2005, from
and CEO of Microsoft Corporation, the world’s
http://www.marykay.com/home.aspx.
leading provider of software for personal comput-
Meyer, Earl C., and Allen, Kathleen R. (1994). Entrepreneurship
ers. Gates was a student at Harvard when he
and Small Business Management. Mission Hills, CA: Glencoe.
developed BASIC, a programming language for
Microsoft Corporation (2005). Retrieved October 18, 2005,
the first microcomputer. He founded Microsoft
from http://www.microsoft.com. 1999.
in 1975 with a childhood friend, Paul Allen
Moorman, Jerry W., and Halloran, James W. (1995). Contempo-
(1953– ). According to Microsoft Corporation, rary Entrepreneurship. Cincinnati, OH: South-Western Edu-
Gates’s determination to develop Microsoft cational Publishing.
stemmed from his belief that the personal com- United States Small Business Administration (2005). Retrieved
puter would be a valuable tool for every home October 18, 2005, from http://www.sba.gov.
and office; thus he began developing software for
personal computers.
Robert G. Berns
Mary Kay Ash (1918–2001) launched Mary Kay Jewel E. Hairston
Cosmetics on September 13, 1963. Mary Kay,
Inc. reports that, with a life savings of $5,000,
Ash launched what is now the largest direct seller
of skin care products and the best-selling brand ENVIRONMENTAL
of skin-care and color cosmetics in the United MARKETING
States. Mary Kay Cosmetics originated from an
idea of writing a book to help women survive in SEE Green Marketing
the male-dominated business world. From there,
Ash inadvertently created the marketing plan for
Mary Kay Cosmetics.
ENVIRONMENTAL
Gozi Samuel Oburota (1957– ) founded the Gozi
Samuel Oburota Certified Public Accountancy PROTECTION AGENCY
Corporation (GSO) in 1994. According to the In December 1970, the U.S. Environmental Protec-
GSO Corporation, before founding the company, tion Agency (EPA) was established as an independent
Oburota had served as a senior accountant at agency. Reorganization Plan #3 of 1970 consolidated fif-
IBM, trusted with worldwide accounting respon- teen components from five agencies for the purpose of
sibility for the DASD 3390 mainframe computer grouping all environmental regulatory activities under a

252 ENCYCLOPEDIA OF BUSINESS AND FINANCE, SECOND EDITION