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100     Enterprise Data Governance

                                  These states must therefore be  available in the MDM
                                system, in a structured way.  A semantic MDM system
                                matches this requirement. Instead of the complex
                                management of a large number of data synchronizations, it
                                is more efficient to group them and rationalize them in
                                relation to the management of the business objects’ states:
                                better performance, reduction in the number of errors, better
                                visibility of data exchanges  between the MDM system and
                                the rest of the system. A static MDM system, not having at
                                its disposal the management of the business states, is unable
                                to   benefit   from   such    a   rationalization    of  data
                                synchronizations.


                                5.4. The MDM maturity model

                                  Figure 5.1 represents the MDM maturity model,
                                according to the virtual, static and semantic levels that have
                                been described. The difference between a static MDM and a
                                semantic MDM system is considerable. The strategic
                                expectations are not  the same; the effort required in data
                                modeling and the acquisition of business knowledge are not
                                comparable.

                                  A virtual  MDM system remains an IT solution. It
                                rationalizes the development required to access data spread
                                across several databases.

                                  A static MDM system does not bring with it any real data
                                governance as it is not based on validation rules expressed in
                                a formal manner. This MDM is sufficient for IT as long as
                                the data structures managed remain simple, as in codes and
                                labels (reference data rather than master data), without any
                                significant links to the business objects which form the heart
                                of the Information System. This MDM system is dangerous
                                because it  necessitates bespoke  software developments to
                                implement data validation rules outside the data repository.
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