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MDM Maturity Levels     101


                                   Level of modeling



                            Semantic data              Semantic MDM
                              modeling

                                          DANGER

                                                   Static MDM
                             Classic data
                              modeling

                                          Virtual MDM
                                                                           Richness and
                                                                           expressiveness
                                             IT      Ambiguous  Business

                                          Figure 5.1. The MDM maturity model


                              A semantic MDM system offers the only level of maturity
                           that interests business users. It goes together with the total
                           re-appropriation of the knowledge of the data, using the
                           formal expression  of business  states which govern the
                           behavior of the business objects  managed. The data model
                           absorbs some of the data validation rules, which reduces the
                           number of bespoke software developments needed. With a
                           semantic MDM system, business users  must be able to
                           distinguish between business objects’ states and states
                           related to organizational processes or  workflow. IT
                           practitioners have little chance of correctly identifying these
                           two levels of states. To achieve this, an understanding of the
                           business beyond IT is required. Unfortunately, business
                           users often express their knowledge via a computer system,
                           already supposedly understood by IT specialists who in turn
                           think, incorrectly, that they know the business better than
                           their users! Unless the company finds an exit route from this
                           way of working, an MDM system can only reproduce a part
                           of the useless complexity coming from the existing functional
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