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Strategic Aspects     41

                           2.1.2. The new scorecard

                              The importance of risk management means that  a
                           company  must have indicators for the  piloting of the
                           transparency levels of its IT system. To do this, it must
                           consider the intangible asset shares made up by its reference
                           and master data and business rules. These shares must be
                           delivered all the way to board level.


                              Boards    of   directors,   representing    a    company’s
                           shareholders, must be  able to  verify that their IT systems
                           revolve around the valuation of  intangible assets based on
                           reference and master data, and business rules. This is  the
                           most secure way of guaranteeing that the traceability is
                           enforced as required by business regulations.

                              Therefore, MDM is situated at the highest level of
                           strategy,  at the disposal of  corporate governance. It
                           revitalizes scorecard solutions by adding information coming
                           from business repositories,  that Business Intelligence
                           systems neither have the ability nor the means to produce .
                                                                                        2
                           New KPIs are therefore at their disposal, and enable
                           decision makers to better follow the data and rules assets, in
                           particular any evolutions outside of the norm:

                               –  intangible asset share stability: each month  a share
                           differential is calculated. It enables the progression of the
                           take-on of the repositories by data domains to be judged
                           (clients, third parties, products,  financial structures, real
                           estate assets, etc.);

                               –  number of defects of the master data asset, by defect
                           type: poor quality, lack of reliability, valuation defect, etc.;





                           2. Business Intelligence systems run on consolidated data and statistics,
                           whereas an MDM system has data which is detailed, operational and
                           synchronized with production systems.
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