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Strategic Aspects     45

                           the banking products, without  wanting  to or having the
                           skills. In the context of constant product evolution, the bank
                           and its regional branches perceive this IT solution as a
                           burden. How is it possible to improve the situation without
                           questioning the operation of the existing banking  platform,
                           the overhaul of which, in one go, is impossible when you take
                           into account the enormity of the task?

                              This bank  is confronted with a  strategic  problem that
                           links directly to MDM. Indeed, the approaches of BPM, SOA,
                           Business Intelligence or others  are bound  to fail because
                           they require taking charge of the reference and master data
                           up front.  The processes (BPM),  the exposed services (SOA)
                           and the Business Intelligence  systems remain mediocre in
                           quality if the data they are handling is not reliable and only
                           governed by IT.

                              With MDM, this bank is building a unified data repository
                           for its reference and master data; it has a homogenous user
                           interface under the responsibility of the business users who
                           administer them. Without intrusion vis-a-vis the existing
                           files and databases, this new data repository is synchronized
                           with the one already in place, via integration solutions. The
                           heterogenous consultation and reference/master data update
                           screens, in the existing databases, are neutralized to the
                           benefit of the governance functions brought by the MDM.
                           The transactional systems of the banking legacy  platform
                           are not impacted by this new data repository architecture.
                           These systems continue to use reference and master data in
                           the historical databases, without knowing that they are now
                           updated from the MDM system.

                              In some situations, a study on the impact of the existing
                           user transactions might be necessary, for instance if a
                           transaction is able to directly update a master data element.
                           In this case, it is necessary to ensure that the MDM system
                           is also  synchronized with these transactions. This type of
                           situation exists but is limited.  Indeed, the reference and
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