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                                                                                        12.3 The Planning Process  407
                                             The types of goals set by a municipality usually depend on the natural or political
                                         forces driving urban runoff control and the public’s level of knowledge about the affected
                                         water body. Communities might not know or be aware of existing or potential water qual-
                                         ity problems. Even under these conditions, however, setting general goals, such as “to meet
                                         the requirements of the regulations,” is not only possible, but important. Even this general
                                         goal directs the program’s focus, which then can be made more specific as more informa-
                                         tion is obtained. In these cases, the municipality typically has to rely on state-mandated
                                         goals for the specific water body of concern or general state mandates for the condition of
                                         all water bodies. Goal setting will focus the scope of work throughout a program.


                    12.3.5 Collect and Analyze Additional Data

                                         Even under the best circumstances, municipalities usually will not have all of the required
                                         information to describe adequately a program area’s existing conditions. The program
                                         team, therefore, might have to gather additional information through field investigation
                                         and data collection. With this additional information and existing data, the program team
                                         can evaluate more fully the existing conditions of the watersheds and water resources of
                                         concern. Given the cost and time involved in data gathering, the program team will have to
                                         weigh the benefits of additional data collection against using limited funds for plan devel-
                                         opment and implementation. If the additional data are required, a plan to gather these data
                                         must be developed. The plan should include:
                                             1. An assessment of available staffing and analytical resources
                                             2. Identification of sampling stations, frequencies, and parameters for sampling and
                                                analysis
                                             3. Development of a plan to manage, analyze, and interpret the collected data
                                             4. Analysis of available or needed financial resources.


                    12.3.6 Refine Site-Specific Goals

                                         Far from static statements, water resource- or technology-based goals should be reassessed
                                         as appropriate in the planning process. Once early goals have been stated for a watershed
                                         or receiving water, all future actions affecting these resources can be considered against
                                         this backdrop and the goals can be reassessed. As more information is gathered, the goals
                                         can be maintained, made more specific, or changed completely. By the time the program is
                                         defined and ready to be implemented; however, fairly specific goals should exist so that
                                         program evaluators can determine whether or not goals have been met.


                    12.3.7 Assess and Rank Problems
                                         Once sufficient data have been collected and analyzed, the data can then be used to assess
                                         and rank the problems. Based on data gathered in earlier steps, the team will need to de-
                                         velop a list of criteria to assess problems. These criteria are used in conjunction with water
                                         quality assessment methods and models to determine current impacts and future desired
                                         conditions.
                                             Having determined the problems of concern, the project team can rank these problems
                                         to set priorities for the selection and implementation of pollution prevention and runoff
                                         control measures. The emphasis on ranking of resources and problems is central to the
                                         planning strategy. This concept assumes that focusing resources on targeted areas or
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