Page 189 - Marky Stein - Fearless Career Change_ The Fast Track to Success in a New Field (2004)

For Entrepreneurial Spirits

what structure you want the business to have. Before you write a
formal business plan, take a moment and think about the answers
to the following questions:

1. Will you sell a product or service or both?
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2. What kind of products will you sell?
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3. What kind of service will you sell?
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4. Why will your product or service be more attractive to cus-
tomers or clients than what your competitors may provide?
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5. Who will be your customers or clients? Ages? Gender?
Financial status? Geographic area? Educational back-
ground? Special interests? Marital status?
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6. What “problem” will your product or service solve for individ-
uals, families, communities, and the environment? The world?
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7. Will you start a business from scratch, build a consulting
practice, buy an existing business, or own and operate a
franchise?
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