Page 191 - Marky Stein - Fearless Career Change_ The Fast Track to Success in a New Field (2004)
P. 191

For Entrepreneurial Spirits


                • Determining a legal structure for your business—sole pro-
                  prietorship, partnership, limited liability corporation (LLC),
                  S corporation, or C corporation.
                • Buying an existing business or starting a franchise.
                • All aspects of business funding—government funding, pri-
                  vate-bank loans, credit considerations, angel investors,
                  venture capital firms, self-generated funding, or equity
                  funding.
                • Financial management—bookkeeping for small businesses,
                  financial forecasting, understanding financial statements,
                  and accounting and taxation issues.
                • Marketing and promotion—the latest, most efficient, and
                  most cost-effective means to market, advertise, and promote
                  your new business. In concert with the Small Business
                  Development Centers www.sba.gov/sbdc/ (with links on the
                  SBA Web site), they provide instruction on how to write a
                  marketing plan for your business.
                • Liaison to SCORE, a group of retired executives who have
                  already had the experience of building and running one or
                  more successful businesses (www.score.org). The SBA offers
                  one-on-one mentorship to new entrepreneurs from people
                  in the community who have already assembled successful
                  companies.


                           A Practice Business Plan

            If you’d like to practice formulating a business plan, there is an
            excellent template for doing so on  Microsoft PowerPoint, which is
            part of  the Microsoft Office computer program. You can also find
            business plan templates at a very reasonable price at most comput-
            er software or office supply stores. To get to the Microsoft PowerPoint
            template, which guides you with written prompts all the way through
            a business plan and marketing plan:
                1. Open the PowerPoint program.
                2. Click on the choice marked Design Template.
                3. Click on the Presentations tab.




                                          173
   186   187   188   189   190   191   192   193   194   195   196