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                                      Finance for Non-Financial Managers
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                               modified in a much shorter timeframe, even those we call fixed.
                                   By contrast, even the most variable of costs, such as the
                               labor that goes directly into making a product that will be sold
                               immediately (like the amazing Wonder Widget in Chapter 5),
                               cannot be changed instantly. Labor reductions typically require
                               giving reasonable notice, providing termination pay, overcoming
                               resistance to losing skilled workers, and perhaps other factors
                                                                   that effectively stretch out
                                                                   the time it will take to
                                              Don’t Get Stuck
                                                                   reduce the net cost to the
                                               on Labels
                                       An effective manager thinks  company.
                                outside of the categories of “fixed”   So, the terms “fixed”
                                costs and “variable” costs. Don’t  and “variable” are not
                                assume that you can’t reduce fixed  entirely accurate.
                                costs or that variable costs will be  However, financial man-
                                easy to reduce. For example, some-  agers and the users of
                                times it’s possible to reduce costs by  their information, as well
                                converting fixed costs to variable  as production planners
                                costs through outsourcing services or
                                renting equipment as needed. Or you  and managers, adopted
                                may think that you can reduce the  the terms in order to cre-
                                time it takes to assemble a unit, only  ate a framework for
                                to find that you’re spending more  approximating how these
                                time inspecting and correcting.    costs will act. Why? To
                                                                   enable them to predict
                               future cost relationships and thereby manage the bottom-line
                               outcomes of their actions at various sales volumes.

                               Controllable and Uncontrollable Expenses
                               Now let’s look at costs from another angle: our ability to control
                               their movement.
                                   Costs that responsible managers can readily control are
                               called, logically enough, controllable costs. Some examples are
                               travel expenses, nonproduction labor costs, most marketing
                               expenses, the amount of inventory purchased, and long-dis-
                               tance telephone charges. Notice that I didn’t say that these
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