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                                      Finance for Non-Financial Managers
                               in your company. Employees come to work, produce some sort
                               of work result, and get paid. The company buys products and
                               services, pays for them, adds its value to what it buys, and
                               delivers a product or service to its customers. Then it bills them
                               and collects its bills, enabling it to pay its bills in turn. This
                               whole flow of activity is continuous every business day, all year
                               long, for as many years as the company is in business. Yet once
                               a month the finance department produces a report that starts
                               promptly on the first day of each month and ends on the last
                               day of that month. The accountants have found a way to stop
                               the action for their purposes, even though it never stopped in
                               reality, so they could report on the results for each period of
                               “the game.” They succeeded because they, too, recorded the
                               action in their records. Think of the accounting books as an
                               Accounting Transaction Recorder, or “ATR.” Now we might
                               change the labels in Figure 2-4 and see some similarities
                               between the two recordings.













                                            Income Statement           Income Statement
                              Balance Sheet               Balance Sheet              Balance Sheet
                               Figure 2-3. Flow of the financial action

                                   As you can see, the “tape” starts when the business starts
                               and the “freeze frame” status is captured in the company’s bal-
                               ance sheet. Then there is a continuous flow of action, captured in
                               the company’s income statement and its statement of cash flow.
                               The action never stops, but periodically, usually once a month,
                               the accountants press the “freeze frame” button on their tapes, so
                               they can analyze the progress the company made in detail. They
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