Page 33 - Marky Stein - Get a Great Job When You Don't Have a Job-McGraw-Hill (2009)

Get a Great Job When You Don’t Have a Job

On paper, you don’t have your smile, your face, or the
sparkle in your eye to let someone know that you’re friendly and
attractive. You don’t even have the friendly, provocative, or inter-
esting tone of voice to offer that you might have if you met some-
one face-to-face or on the telephone.
On your résumé, all you’ve got that can evoke positive feel-
ings in the reader is the written word, and it’s those words—espe-
cially the first few sentences that the reader encounters—that are
going to make all the difference.

Your Power Proposition
What you’ll soon come to know as a power proposition is a force-
ful, confident, and concise paragraph that contains one or more
“hooks” that your reader will find irresistible.

• These hooks, if you will, are words that express how well
you can fulfill the employer’s financial, business, personal,
and emotional needs.

Think we can do all that in just a few lines? The answer is yes,
and in the next chapter you’ll see just how easy it really is.
Once you are clear about the statements you’ll make in your
power proposition, you’ll also be clear about how you can uniquely
solve the problems faced by the employer and thereby satisfy one or more of
her desires.
Here is a list of the things that almost every employer either
wants to have or wants to avoid. All of these things, at the bottom
line, affect his ingrained sense of survival.

WHAT MOTIVATES YOUR READER?
• Greater profits
• Less waste of time, labor, money, and materials
• A cleaner, better organized, and safer workplace
• Better employee morale and commitment
• Improved recruiting, hiring, and employee retention
• Sturdier and more innovative technologies, machines,
and instruments

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