Page 34 - Marky Stein - Get a Great Job When You Don't Have a Job-McGraw-Hill (2009)

Fearless Résumés

• Recording and storing detailed and accurate information
• Keeping customers and clients happy
• Greater marketability and sales appeal for her products
• Better public perception of her company and its services
and goods

The Key to Knowing about Survival Needs
When you, by your efforts at work, increase anything that the
employer sees as valuable and decrease things that the employer
sees as dangerous, you are fulfilling his primal needs for safety,
security, and well-being.

• You show him that you can do this by writing a résumé
that presents a variety of “tasty” hooks. Your power
proposition contains the initial hooks.

A power proposition is easy to write, yet deceptively attractive.
Once you know what’s required to spark an attraction in the
employer’s brain, you’ll have a lifelong tool that will help you not
only with your résumé, but also with your interview and other
parts of your job search.
How about moving on to constructing a paragraph that will
rivet your reader’s eyes to the page and, most important, fill her
with a pleasant sense of anticipation?

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